Abhishek Munian
Product Marketing | gupshup.io
Mar 06, 2018
Amidst the unexpected cold temperatures, Barcelona’s Fira Gran Via conference facility was host to another eventful MWC. The biggest mobile conference in the world saw many innovations, product launches and disruptive technologies at the display.
Gupshup was at Hall 8.1 – App Planet Stand 8.1H44. For the next 4 days from 26th Feb to the 1st of March, our team was doing the rounds addressing curious customers
By Beerud Sheth
Founder & CEO | gupshup.io
Feb 27, 2018
A perfect storm of market forces is leading to the emergence of messenger marketing as the next big frontier for business growth. The growth of mobile messaging combined with the saturation of other media is leading to the migration of both consumers and marketers to messaging apps.
By Beerud Sheth
Founder & CEO | gupshup.io
Feb 22, 2018
Chat bots will continue to transform virtually every business function from marketing to sales to customer support. One of the other areas that we’ll see a major transformation is HR.
HR teams have a very challenging job with seemingly conflicting objectives: keeping employees focused and working hard while also keeping them happy and satisfied. HR teams are often held accountable for employee retention and churn without the ability to manage them directly. HR is expected to have a finger on the pulse of a very large employee base while operating with a very small team. HR teams find that their responsibilities are vast and the goals are high – there’s rarely enough time or resources to do justice to it all.
By Beerud Sheth
Founder & CEO | gupshup.io
Jan 12, 2018
Can computers be hospitable? Can software be warm, friendly, genial? The answer to these questions will determine the extent to which chatbots and conversational experiences will transform the hospitality industry. This article from Gupshup discusses the latest chatbots technology trends as it relates to the hospitality industry.
Training schools recommend that the attributes required to succeed in the hospitality industry include commitment, enthusiasm, teamwork, efficiency, flexibility, time management, organization, communication skills etc. Therefore, let’s explore how chatbots measure up across many of these dimensions.
By Beerud Sheth
Founder & CEO | gupshup.io
Feb 12, 2018
With the ubiquity of mobile devices, consumers want to be able to reach business anytime, anywhere. Also, they don’t want to have to tinker with browsers and apps; they just want to be able to have a quick chat with someone right now that can answer their specific queries. Shoppers want the right answers to their questions and find what they need quickly. Buyers will want to make a purchase instantly. And customers will want their problems resolved quickly by customer support teams.
This requires businesses to have the infrastructure and teams to support always-on, instant chat with a large number of prospects and customers. This is driving the recent interest in conversational interfaces by marketers. Conversational experiences are set to transform virtually every business function from marketing to sales to support.
Abhishek Munian
Product Marketing | gupshup.io
Feb 06, 2018
Digital assistants like Alexa, Google home and echo are increasingly becoming popular with consumers. Virtual assistants are aiding customers with day-to-day tasks like maintaining to-do lists, setting reminders and getting daily news updates amongst a plethora of other tasks.
Seasoned brand marketers have started taking notice of the power of conversations to drive marketing activities even though it’s just the early days of messenger marketing Facebook Messenger once a distant second to WeChat has advanced its messaging features while serving a global community. According to Facebook, 20 million out of the 70 million brands/pages are actively responding to consumer messages.
Businesses today are leveraging technology to connect with customers and accelerate responses. The best way to reach your customers is through mobile, and mobile itself is evolving into a thriving ecosystem with a multitude of channels and apps becoming accessible and relevant to consumers on their mobile devices. With over 1 Billion active users each on WhatsApp and Facebook Messenger, it’s clear that consumers love data messaging apps. Not just for personal communications, but for business communications as well. A 2016 Nielsen research study says 53% of consumers say they are more likely to shop with a business they can message.
So marketers, doesn’t this mobile messaging trend open up an opportunity to grow your business?
Abhishek Munian
Product Marketing | gupshup.io
Jan 17, 2018
2017 proved to be a year dominated by messaging apps. The four biggest messaging apps surpassed all other apps in terms of terms of usage and popularity. Messaging has evolved from being a medium to connect people to a platform that’s helping hundreds and thousands of businesses from around the world carry out transactions, provide support and connect with their customers. While there are plenty of bot building platforms out in the market, the processes required to set up a fully functional bot might get a little overwhelming. At Gupshup, we truly believe that Bot building should be accessible to everyone, even non-coders hence we launched the Flow Bot Builder with exactly the same intention
By Shreyans Parshwakirti
Developer Evangelist | gupshup.io
Jan 4, 2018
2017 had been a great year for chatbots. Facebook added new features, Twitter opened up access to Direct Message (DM) APIs, WhatsApp started testing its platform through verified Business accounts. All this coupled with the biggest brands and businesses creating chatbots to handle use cases including but not limited to customer service, marketing, subscriptions and a variety of engagement activities.
While the chatbot industry grew by leaps and bounds Gupshup as a chatbot development platform kept up with the trend. In 2017, we made significant improvements to our platform, let’s quickly glance at a few of them
Abhishek Munian
Product Marketing | gupshup.io
Dec 12, 2017
The era of conversational experiences has arrived. The traditional means of marketing enshrined by the Yell and Sell methodology have ceased to leave a long-lasting impact. Customers of today want more than just being bombarded by promotional advertising; they want to be reached out personally. They value the time taken by brands to address to them one on one. For businesses, conversational experiences provide a wide variety of advantages over the traditional means of marketing
