Our best blogs…

1_42ebJizcUtZBNIZPmmMZ5Q

Sohan

Abhishek Munian

Product Marketing | gupshup.io

Apr 17, 2018

Hey, there champ!

For this week’s blog, we thought of taking you down the memory lane

We’ve rounded the best blogs for your reading pleasure….Dig in!

With the rise of  “conversational experiences,” just about every business function—from marketing to commerce to support—must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with paying customers. Each of us soon will be experiencing this as a target, if we aren’t already. Read more

Continue Reading

Good reads – Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads

Statistical models in sports and marketing attribution have a lot in common. Both are technologies that improve forecast accuracy.

Marketers make huge strides in improving their lead and demand generation program when they can better predict how many leads they’ll generate and which ones will close.

The benefits include reducing the cost per lead, marketers make better bets with their time and money, generating quality leads.

In this post, we’ll report industry patterns around lead generation and discuss how marketing attribution improves the effectiveness of money spent in generating and qualifying leads.

Continue Reading

Good Reads – Why and How to Use Messaging Apps in Your Marketing Strategy


There was once a time when we could only send a limited number of text messages per month. But times have changed. In less than a decade, tech companies have designed free messaging apps without any limitations. For individuals who were notorious for going over their text limits every month, this was like winning the lottery!

However, since then, messaging apps have become a lot more than just texting. Companies have started using them for digital interactions and transactions. Chat apps began integrating other features, such as making voice calls, sending images and videos, playing games, and even purchasing products. These added features have attracted new users.

Continue Reading

The birth of Conversational Experiences and how brands are using them

mobile-chat-poster_1284-3776

Sohan

Abhishek Munian

Product Marketing | gupshup.io

Mar 22, 2018

Ever since Facebook announced the launch of chatbots to the world in mid-2016, the well-established definition for the same went something like “a computer program designed to simulate an intelligent conversation with one or more human users via conversational interfaces”. Bots got the reputation of being lightweight apps that resided within messengers. Ever since their widespread acceptance, the world of marketing has never been the same. A  wave of a disruptive new trend in technology ushered into our daily lives.

Continue Reading

Beware: Bots Are Now Marketers!

Beerud

By Beerud Sheth

Founder & CEO | gupshup.io

Mar 13, 2018

With the rise of  “conversational experiences,” just about every business function—from marketing to commerce to support—must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with paying customers. Each of us soon will be experiencing this as a target, if we aren’t already.

 But it’s merely the latest phase in the evolution of marketing. The earliest phase was known “outbound marketing” and consisted of broadcasting key messages to vast audiences through media along the lines of print and television. The next phase was “inbound marketing,” which meant creating interesting content and micro-targeting users via social media and large email campaigns. This newer phase involves having one-on-one conversations with customers to ultimately build long-lasting relationships.
Continue Reading

Gupshup at MWC 2018

Sohan

Abhishek Munian

Product Marketing | gupshup.io

Mar 06, 2018

Amidst the unexpected cold temperatures, Barcelona’s Fira Gran Via conference facility was host to another eventful MWC. The biggest mobile conference in the world saw many innovations, product launches and disruptive technologies at the display.

Gupshup was at Hall 8.1 – App Planet Stand 8.1H44. For the next 4 days from 26th Feb to the 1st of March, our team was doing the rounds addressing curious customers

Continue Reading

Chat Bots are the new HR Managers

lol1

Beerud

By Beerud Sheth

Founder & CEO | gupshup.io

Feb 22, 2018

Chat bots will continue to transform virtually every business function from marketing to sales to customer support. One of the other areas that we’ll see a major transformation is HR.

HR teams have a very challenging job with seemingly conflicting objectives: keeping employees focused and working hard while also keeping them happy and satisfied. HR teams are often held accountable for employee retention and churn without the ability to manage them directly. HR is expected to have a finger on the pulse of a very large employee base while operating with a very small team. HR teams find that their responsibilities are vast and the goals are high – there’s rarely enough time or resources to do justice to it all.

Continue Reading

Hospitable chatbots poised to transform the industry

1

Beerud

By Beerud Sheth

Founder & CEO | gupshup.io

Jan 12, 2018


“Chatbots are the ideal solution for unique challenges in hospitality”

Can computers be hospitable? Can software be warm, friendly, genial? The answer to these questions will determine the extent to which chatbots and conversational experiences will transform the hospitality industry. This article from Gupshup discusses the latest chatbots technology trends as it relates to the hospitality industry.

Training schools recommend that the attributes required to succeed in the hospitality industry include commitment, enthusiasm, teamwork, efficiency, flexibility, time management, organization, communication skills etc. Therefore, let’s explore how chatbots measure up across many of these dimensions.

Continue Reading

The Flow Bot Builder: a simple yet powerful approach to bot building

1

Beerud

By Beerud Sheth

Founder & CEO | gupshup.io

Feb 12, 2018

With the ubiquity of mobile devices, consumers want to be able to reach business anytime, anywhere. Also, they don’t want to have to tinker with browsers and apps; they just want to be able to have a quick chat with someone right now that can answer their specific queries. Shoppers want the right answers to their questions and find what they need quickly. Buyers will want to make a purchase instantly. And customers will want their problems resolved quickly by customer support teams.

This requires businesses to have the infrastructure and teams to support always-on, instant chat with a large number of prospects and customers. This is driving the recent interest in conversational interfaces by marketers. Conversational experiences are set to transform virtually every business function from marketing to sales to support.

Continue Reading