How is Gupshup’s WhatsApp Customer Support Tool different from WhatsApp Business App?

Business leaders always need to keep an eye on new technologies to stay ahead of the curve and gain a competitive edge. When it comes to streamlining communications, and especially customer communications, few would argue against the popularity of WhatsApp. Almost everyone is already familiar with WhatsApp Messenger (the standard version). WhatsApp Business app certainly adds a few more features that make it an even better choice for organizations to use. 

Although there is a lot to like with WhatsApp Business app, it’s still not perfect. Custom solutions like Gupshup’s Customer Support Solution are built over WhatsApp Business API and is a plug and play solution. It can help you streamline your communications even further, gain a competitive advantage, and gain benefits beyond what WhatsApp Business can offer.

Here are some of the key differences between the two business communication solutions to help you make the right choice for what you need.

WhatsApp Business

WhatsApp Business key features include:

  • It’s best suited for small businesses with few customers
  • No consent from the end-user is required
  • Send broadcast for upto 256 users at a time, including scheduled automated replies
  • Create a business profile and description
  • No charges

Gupshup’s WhatsApp Customer Support Tool

Gupshup has been one of the earliest partners of WhatsApp since 2018 and over these years it has gathered a clear understanding of WhatsApp’s compliance requirements. Applying this knowledge along with the WhatsApp access, Gupshup has built this Customer Support Solution for medium and large enterprises who have a large customer base and face a lot of customer support queries daily. This is what the solution offers –

  • Capability for automation and scalability for larger businesses with more customers
  • No messaging limit
  • Multiple agents, Single business profile and number
  • Advanced statistics and analytics
  • WhatsApp-like mobile and web dashboard for agents
  • Free credits to try the tool
  • Create WhatsApp Business account (WaBa) in simple steps
  • Technical support and detailed help documentation

In short, Gupshup’s Customer Support Solution is better suited for medium and large businesses with a more substantial customer base. Get started

And if you have a developer in your org, try our Access API solution. Know more


WhatsApp for Business App vs WhatsApp for Business API(WABA)


By Adwit Sharma

Manager- Presales and New Solutions

Dec 30, 2019

WhatsApp as a platform has become a critical and inseparable part of our online lives.
Our constant need for faster, engaging and secure communication that is agnostic to distance between the communicating parties has pushed messaging services to the top of our Smartphone augmented lives.
WhatsApp is at the forefront of this revolution and not undeservedly so. WhatsApp has approached communication to be clutter-free, personal and easy to use. The ease of use has enabled that my 5-year-old nephew to send me voice notes and pictures of the stars he gets on his homework.
He still cannot read or write however is able to regularly broadcast his feelings to everyone he loves without ever sitting down to learn how to use this platform.
There are no advertisements, no constant inflow of ‘publisher content’ and the feeling of individual space (that was missing on Social Media).

Continue Reading

Whatsapp for business accounts: What it means for enterprises

Rilind Elezaj

Guest contributor

May 8th, 2019

There is a new kid in the tech world: WhatsApp Business. This android mobile app allows small business enterprises to create business WhatsApp profiles that they can use to communicate with their employees and clients. It even has automated business greetings and replies for quick communications. The profile can include email and physical addresses, business description, website URL, and other pertinent business details.

Case study: The facts

WhatsApp for Business is available not only in the Play Store but also on the web. That will make it easier for businesses to manage their profiles and to pursue varied business leads. From the web, business owners will be able to track their progress through the analytics data this app provides. It is expected that this new trend will hit the ground running immediately it is rolled out across the world. Continue Reading


Ola, MWC!


Abhishek Munian

Product Marketing | gupshup.io

February 25, 2019

We’ve ushered into another year of MWC!

From the industry stalwarts to the startup companies of the mobile, messaging and telecom ecosystem MWC is the most certainly the place to be. For the next few days, Fira de Barcelona will be witness to major announcements, thoughts that redefine industries across verticles, groundbreaking technology and innovations.

The future of mobile technology ecosystem as we know it today will be shaped in the next few days.

Our team has arrived to share the excitement with you!

Meet our team and get the latest dig on tech and innovations we’ve been working on lately.

Drop us an email at mktg@gupshup.io to set up a meet!

P.S – Beer is on us 🙂


Exciting prizes up for grabs in this upcoming bot-a-thon!

amazon hackathon blog

Tropicana, Las Vegas will be host to Namescon the biggest and the most pivotal event in the domain
industry. Amidst the several conferences, talks and sessions spanned across four days – 27th – 30th of
Jan, the event will also be host to a chatbot centric hackathon!

Developers, are you listening?

Continue Reading


2018: The Year in Messaging



By Beerud Sheth

Founder & CEO | gupshup.io

Dec 31, 2018

As 2018 draws to a close, it’s a good time to take stock of the year in the world of messaging and conversational experiences. Unlike prior years, this one is characterized by less hype and more progress. Developers have been quietly working away, far from the madding crowd, as messaging volumes grow massively and conversational experiences continue to pervade every aspect of human existence.

Over the last few years, mobile messaging usage has exploded. It now dominates smartphone usage. While consumer communication grew rapidly a few years ago, the more recent and interesting phenomenon is the rise of “messaging as a platform” – a platform for developers and enterprises to engage their customers and build advanced conversational experiences. Messaging and conversational experiences are gradually transforming every aspect of the human-computer interface. Continue Reading


This is why you should integrate live chat feature into your bots


Abhishek Munian

Product Marketing | gupshup.io

October 04, 2018

Convenience. That’s the one word to aptly suffice the no. 1 reason to have chatbot automation. You can never have enough of it! By that we mean, that chatbots can exist and operate for you to solve from pesky little to far more complex issues.

Your users may be very demanding and even after your bot repeatedly informs them about its limitations, they are still aggressive with their queries and on the verge to label your bots – “Dumb!” That’s where live chat comes into the picture. A smooth means to keep your customers happy!

Continue Reading


How Translation Bots Work

Machine translation is on the rise. Google Translate, as well as other automated translation solutions like Bing Microsoft Translator, Babel Fish, PROMT, ImTranslator, have significantly improved over the years. With the help of neural networks and deep learning, they are now capable of translating more languages with better accuracy.

One of the notable aspects of machine translation is the use of bots. What are they? How are they related to search engine bots? Know the answers to these questions and more in the following discussions. Continue Reading


In the spotlight – Woebot



Abhishek Munian

Product Marketing | gupshup.io

June 28, 2018

In this week’s blog, we thought of drawing your attention to a chatbot that does an excellent job at utilizing all the chatbot functionalities provided by Facebook while also being true to its roots Continue Reading


5 Google assistant commands we love



Abhishek Munian

Product Marketing | gupshup.io

June 19, 2018


From chatting to conversing, the natural progression of assistants ‘sounds’ good

“Hey Google, how does the traffic look today”

“The roads are empty today you should reach for work earlier than usual”

This has become a common practice for households all across the world. Voice powered assistants have ‘quietly’ integrated with our lives. The world of voice-powered assistants are dominated by the likes of Alexa by Amazon, Apple’s Siri and the one we will be covering in depth for this blog….the Google assistant colloquially called hey google.

After being the talk of the town for successive google i/o conferences, ok google has solidified as a service ubiquitous with voice-powered assistants.  Google assistants are empowering smart homes and automobiles with the power of voice. Continue Reading