By Beerud Sheth, Co-Founder and Chief Executive Officer | Gupshup
I’m excited to share that Gupshup raised a $100m funding round, led by Tiger Global Management. Click here to read the press release.
I want to take this opportunity to share below a few personal thoughts about what this means for our vision, mission, customers, partners and employees. In other words, a little gupshup about Gupshup. (“gupshup” means chitchat in hindi).
This funding will greatly accelerate our R&D efforts. Gupshup has a long history of innovation, of always pushing the limits of messaging. While some of the attempts may not have been commercially successful, we certainly uncovered something new every time. Some of our innovations and related activities over the past few years include an sms-based social network (twitter like sms-gupshup), reply-all group-sms, teamchat messaging app, thought-leadership on bots, earliest bot platform, multiple bot builder tools, interbot platform, launch partner with Facebook Messenger and Google Assistant, earliest global partner of WhatsApp, launch partner with Amazon .bot TLD, partnerships with handset OEMs, Gupshup IP (GIP) messaging channel, on-device AI software for message classification and visualization, conversational messaging on feature phone and more. These products include the earliest instance of combining intelligent automation with messaging APIs – what we now call conversational messaging. Some of these products were way ahead of their time, some required ecosystem changes that never happened, but a few have been breakout successes that are propelling our growth today. This spirit of innovation guides us as we continue to bring market leading solutions to our customers.
A conversational app is one that uses conversational messaging to enable a customer to converse with a business seamlessly, across channels that they are comfortable with. The conversational app workflow takes the customer along an omnichannel journey that may start with a website, leading to an SMS, carry on, on a WhatsApp channel where a Whatsapp chatbot could guide the user to the culmination on a mobile app. The workflow could be a commerce workflow or a marketing workflow or a customer support workflow.
Businesses need to engage with their customers in real-time. Customer engagement drives revenues, customer satisfaction and market share growth. Therefore, businesses are always looking for better and newer ways to engage customers. Earlier engagement formats such as web and app were structured formats consisting of screens, tabs and buttons – they require humans to behave like computers; conversational messaging is natural, intuitive and conversational – it forces computers to behave like humans. In that sense, conversational messaging is the most advanced format for engagement.
A key evolution of the brand messaging strategy is that a consumer should be able to communicate with the brand as they do with their friends. Messaging is the key to that. Messaging apps like WhatsApp are the most widely used smartphone apps. It has over 2 billion monthly users worldwide and approx. 459 million active users in India.
Given the rise in Whatsapp for Business accounts around the world, the platform is enabling the creation of conversational experiences delivered via Whatsapp Chatbots. Whatsapp Chatbots allow conversations between brands and consumers through a familiar experience and allow the creation of meaningful experiences. As compared to chatbots on websites, WhatsApp chatbots can aid you in reaching consumers with significantly more flexibility and frequency. This is primarily due to the way most users operate on WhatsApp – they are perpetually active and available to reply most of the time. Continue Reading
COVID-19 has accelerated the movement of restaurants going online. There are many aspects of taking a restaurant online – ordering, payment, delivery and marketing. One of the key aspects of an online restaurant experience is a digital food menu. A digital food menu is not just a digital copy of a physical menu that a customer can access. It is an interactive interface that makes it easy for a customer to scan, identify and choose dishes that they like and order and pay seamlessly, either in-person or online. Continue Reading
Business leaders always need to keep an eye on new technologies to stay ahead of the curve and gain a competitive edge. When it comes to streamlining communications, and especially customer communications, few would argue against the popularity of WhatsApp. Almost everyone is already familiar with WhatsApp Messenger (the standard version). WhatsApp Business app certainly adds a few more features that make it an even better choice for organizations to use.
Although there is a lot to like with WhatsApp Business app, it’s still not perfect. Custom solutions like Gupshup’s Customer Support Solution are built over WhatsApp Business API and is a plug and play solution. It can help you streamline your communications even further, gain a competitive advantage, and gain benefits beyond what WhatsApp Business can offer.
WhatsApp as a platform has become a critical and inseparable part of our online lives. Our constant need for faster, engaging and secure communication that is agnostic to distance between the communicating parties has pushed messaging services to the top of our Smartphone augmented lives. WhatsApp is at the forefront of this revolution and not undeservedly so. WhatsApp has approached communication to be clutter-free, personal and easy to use. The ease of use has enabled that my 5-year-old nephew to send me voice notes and pictures of the stars he gets on his homework. He still cannot read or write however is able to regularly broadcast his feelings to everyone he loves without ever sitting down to learn how to use this platform. There are no advertisements, no constant inflow of ‘publisher content’ and the feeling of individual space (that was missing on Social Media).
There is a new kid in the tech world: WhatsApp Business. This android mobile app allows small business enterprises to create business WhatsApp profiles that they can use to communicate with their employees and clients. It even has automated business greetings and replies for quick communications. The profile can include email and physical addresses, business description, website URL, and other pertinent business details.
Case study: The facts
WhatsApp for Business is available not only in the Play Store but also on the web. That will make it easier for businesses to manage their profiles and to pursue varied business leads. From the web, business owners will be able to track their progress through the analytics data this app provides. It is expected that this new trend will hit the ground running immediately it is rolled out across the world. Continue Reading
From the industry stalwarts to the startup companies of the mobile, messaging and telecom ecosystem MWC is the most certainly the place to be. For the next few days, Fira de Barcelona will be witness to major announcements, thoughts that redefine industries across verticles, groundbreaking technology and innovations.
The future of mobile technology ecosystem as we know it today will be shaped in the next few days.
Our team has arrived to share the excitement with you!
Meet our team and get the latest dig on tech and innovations we’ve been working on lately.