Customer interaction is the key to success for brands. Whether it’s to drive sales, handle customer service issues, or foster and continue a relationship, two-way communication is critical. As these interactions occur, companies must do everything they can to collect and analyze useful data that delivers a problem-solving result, and artificial intelligence (AI) is beginning to play an increasingly important role in this equation.

As AI solidifies its position as a cornerstone of innovation for businesses, it continues to evolve and adapt. AI is already improving our interaction with technology through different forms of machine learning that recognize patterns in data to predict future outcomes. It also has the capability to better understand the massive amounts of data and information that businesses search for and apply those predictions to automated tasks. One way that companies are applying this shift in technology and data processing is through chatbots.