Good Reads – Why and How to Use Messaging Apps in Your Marketing Strategy


There was once a time when we could only send a limited number of text messages per month. But times have changed. In less than a decade, tech companies have designed free messaging apps without any limitations. For individuals who were notorious for going over their text limits every month, this was like winning the lottery!

However, since then, messaging apps have become a lot more than just texting. Companies have started using them for digital interactions and transactions. Chat apps began integrating other features, such as making voice calls, sending images and videos, playing games, and even purchasing products. These added features have attracted new users.

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The birth of Conversational Experiences and how brands are using them

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Sohan

Abhishek Munian

Product Marketing | gupshup.io

Mar 22, 2018

Ever since Facebook announced the launch of chatbots to the world in mid-2016, the well-established definition for the same went something like “a computer program designed to simulate an intelligent conversation with one or more human users via conversational interfaces”. Bots got the reputation of being lightweight apps that resided within messengers. Ever since their widespread acceptance, the world of marketing has never been the same. A  wave of a disruptive new trend in technology ushered into our daily lives.

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Beware: Bots Are Now Marketers!

Beerud

By Beerud Sheth

Founder & CEO | gupshup.io

Mar 13, 2018

With the rise of  “conversational experiences,” just about every business function—from marketing to commerce to support—must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with paying customers. Each of us soon will be experiencing this as a target, if we aren’t already.

 But it’s merely the latest phase in the evolution of marketing. The earliest phase was known “outbound marketing” and consisted of broadcasting key messages to vast audiences through media along the lines of print and television. The next phase was “inbound marketing,” which meant creating interesting content and micro-targeting users via social media and large email campaigns. This newer phase involves having one-on-one conversations with customers to ultimately build long-lasting relationships.
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Gupshup at MWC 2018

Sohan

Abhishek Munian

Product Marketing | gupshup.io

Mar 06, 2018

Amidst the unexpected cold temperatures, Barcelona’s Fira Gran Via conference facility was host to another eventful MWC. The biggest mobile conference in the world saw many innovations, product launches and disruptive technologies at the display.

Gupshup was at Hall 8.1 – App Planet Stand 8.1H44. For the next 4 days from 26th Feb to the 1st of March, our team was doing the rounds addressing curious customers

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Chat Bots are the new HR Managers

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Beerud

By Beerud Sheth

Founder & CEO | gupshup.io

Feb 22, 2018

Chat bots will continue to transform virtually every business function from marketing to sales to customer support. One of the other areas that we’ll see a major transformation is HR.

HR teams have a very challenging job with seemingly conflicting objectives: keeping employees focused and working hard while also keeping them happy and satisfied. HR teams are often held accountable for employee retention and churn without the ability to manage them directly. HR is expected to have a finger on the pulse of a very large employee base while operating with a very small team. HR teams find that their responsibilities are vast and the goals are high – there’s rarely enough time or resources to do justice to it all.

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Hospitable chatbots poised to transform the industry

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Beerud

By Beerud Sheth

Founder & CEO | gupshup.io

Jan 12, 2018


“Chatbots are the ideal solution for unique challenges in hospitality”

Can computers be hospitable? Can software be warm, friendly, genial? The answer to these questions will determine the extent to which chatbots and conversational experiences will transform the hospitality industry. This article from Gupshup discusses the latest chatbots technology trends as it relates to the hospitality industry.

Training schools recommend that the attributes required to succeed in the hospitality industry include commitment, enthusiasm, teamwork, efficiency, flexibility, time management, organization, communication skills etc. Therefore, let’s explore how chatbots measure up across many of these dimensions.

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The Flow Bot Builder: a simple yet powerful approach to bot building

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Beerud

By Beerud Sheth

Founder & CEO | gupshup.io

Feb 12, 2018

With the ubiquity of mobile devices, consumers want to be able to reach business anytime, anywhere. Also, they don’t want to have to tinker with browsers and apps; they just want to be able to have a quick chat with someone right now that can answer their specific queries. Shoppers want the right answers to their questions and find what they need quickly. Buyers will want to make a purchase instantly. And customers will want their problems resolved quickly by customer support teams.

This requires businesses to have the infrastructure and teams to support always-on, instant chat with a large number of prospects and customers. This is driving the recent interest in conversational interfaces by marketers. Conversational experiences are set to transform virtually every business function from marketing to sales to support.

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How will messaging apps impact marketing trends in 2018

Capturing customers

Sohan

Abhishek Munian

Product Marketing | gupshup.io

Feb 06, 2018

Digital assistants like Alexa, Google home and echo are increasingly becoming popular with consumers. Virtual assistants are aiding customers with day-to-day tasks like maintaining to-do lists, setting reminders and getting daily news updates amongst a plethora of other tasks.

Seasoned brand marketers have started taking notice of the power of conversations to drive marketing activities even though it’s just the early days of messenger marketing Facebook Messenger once a distant second to WeChat has advanced its messaging features while serving a global community. According to Facebook, 20 million out of the 70 million brands/pages are actively responding to consumer messages.

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Smart Messaging is essential for customer engagement

Capturing customers

Beerud

By Brinelle Kadam

Corporate Marketing | gupshup.io

Jan 30, 2018

Businesses today are leveraging technology to connect with customers and accelerate responses. The best way to reach your customers is through mobile, and mobile itself is evolving into a thriving ecosystem with a multitude of channels and apps becoming accessible and relevant to consumers on their mobile devices. With over 1 Billion active users each on WhatsApp and Facebook Messenger, it’s clear that consumers love data messaging apps. Not just for personal communications, but for business communications as well. A 2016 Nielsen research study says 53% of consumers say they are more likely to shop with a business they can message.

So marketers, doesn’t this mobile messaging trend open up an opportunity to grow your business?

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