Measure your marketing campaigns using Link Tracking

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By Brinelle Kadam

Corporate Marketing | gupshup.io

July 18, 2017

There’s no denying the benefits of the all-pervasive SMS. There are numerous examples of brands successfully using SMS as a medium of communication for their marketing campaigns. Apart from being a great customer acquisition tool, it is also the best medium to deliver personalised messages. But connecting to your opt-in customers or prospects via. an SMS is only half the battle won.

Here’s an optimal way to derive valuable customer analysis from your SMS campaign and increase your marketing ROI.

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UX patterns commonly found in bots

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By Vinay Narayanan

Senior Product Manager | gupshup.io

July 11, 2017

With the increased adoption & growth of the conversational chat interface, bot makers are building experiences where users don’t have to be conscious that they’re talking to a bot. Bots are designed to execute commands and get the job done without necessarily behaving like a rigid or structured software program. The focus has shifted to create user experiences that are engaging and fun. As the devil lies in the details, let’s dive into some common user experience designs found in bots today.

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5 bots to check out

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By Shreyans Parshwakirti

Developer Evangelist | gupshup.io

July 4, 2017

 

Chatbots are on the rise – this is being said by everyone who is associated with the bot ecosystem. Well, they might be right because chatbots have the potential and have shown promises of solving different problems with ease. If numbers are an indication of success there are 100k unique chatbots solely on Facebook Messenger within a year and chatbots like Swelly has 3M+ users on them. These numbers increase if we count other major platforms like Slack, Viber, MS teams etc.

Staying in sync with the hype, Gupshup has developed some amazing bots for various clients. Here’s a look at a few popular ones from the long list

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Introducing the new IDE Bot Builder

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By Sohan Maheshwar

Lead Developer Relations | gupshup.io

June 29, 2017

Gupshup’s IDE Bot Builder is used by thousands of bot makers around the world to create advanced and powerful bots. We’re constantly improving our bot platform to ensure that our creators have access to cutting-edge technology. We have just launched v2 of our IDE Bot Builder with a ton of new features to improve the bot-building experience. Here’s a lowdown of some of the improvements:

New look

The new IDE Bot Builder is completely re-designed to give you the best coding experience. Now you can open multiple tabs in the same window, load different projects, jump to methods within your code and a whole lot more all in the cloud.

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Why bots are a great interface for IoT devices

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By Sohan Maheshwar

Lead Developer Relations | gupshup.io

June 23, 2017

The Internet of Things ecosystem is huge! Intel predicts the ecosystem to grow to 200 billion IoT devices across the world. That is 200 billion Smart devices that use wireless technology to talk to each other. Currently, all consumer applications of IoT use mobile apps as an interface for users. For instance, a user can dim the lights on a smart bulb or increase the temperature on a smart thermostat, using its corresponding mobile app.

But rapid innovation and expansion in the smart appliances space mean that there are a large number of different devices out there leading to a very fragmented ecosystem. A user with more than one smart device will invariably have to install and get accustomed to multiple mobile apps to operate the smart device. This also means that everyone in your household will have to learn UI patterns for each different app. This is where bots can disrupt the IoT space.

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Realising the Power of Omni-Channel Messaging for the Travel Industry

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By Brinelle Kadam

Corporate Marketing | gupshup.io

June 13, 2017

The Internet has disrupted how travelers research and pay for trips. The modern traveler is hyper connected and is aware of what information to look for and where. You would rarely notice the modern traveler walk into a travel agency. They simply reach for their mobiles just at the thought of their next travel, be it for leisure or business. A recent study found that:

  • 37.4% of Indian travelers prefer online transactions over cash
  • More than half (57.9%) of travel bookings are now done online
  • Mobile travel sales in India are on a high; and are further expected to rise at 67.1% CAGR from 2017 to 2020

If the modern traveler is so inclined to look for information on his mobile, is your travel business present across all channels of customer communication and interaction?

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Everything you need to know about chatbots on Viber

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By Shreyans Parshwakirti

Developer evangelist | gupshup.io

June 7, 2017

As more and more businesses are looking to join the chatbot bandwagon to grow their reach and improve customer engagement, the real question still remains, “which messaging channel should we choose?”. Although there are many factors that influence this decision, one of them is the number of users on that messaging channel. One such messaging channel with almost 900 million registered users is Viber, providing a great opportunity for businesses to have greater reach to the customers.

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Twitter opens Direct Messages for Automated Experiences

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By Sohan Maheshwar

Lead Developer Relations | gupshup.io

May 24, 2017

Earlier this month, Twitter opened up access to Direct Message (DM) APIs to enable brands and businesses to engage with their audience with rich and engaging experiences. These interactions will be powered by chatbots and can be used for customer service, marketing, subscriptions and other engagement programs.

Twitter is one of the most popular social media platforms in the world with over 300M monthly active users. It is also a platform that brands across the world use to solve customer queries, push out content and give real-time updates. Thus it’s no surprise that Twitter is now leveraging the power of bots

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Five tips for designing a good voice bot

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By Shreyans Parshwakirti

Developer evangelist | gupshup.io

May 17, 2017

 

With lots of development in the bot ecosystem since 2016 , 2017 is considered to be the year of voice assistants(bots). CES 2017 was all about voice assistants.

Few big players in the voice bot landscape are:

  • Google – Google Assistant
  • Amazon – Amazon Alexa
  • Microsoft – Cortana
  • Apple – Siri

Almost all of them have opened their platform for developers to develop voice bots. Check out this blog which talks about developing a voice bot on Google home

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