7 Ways We Use AI without Even Knowing It

Beerud

By Beerud Sheth

Founder & CEO | gupshup.io

May 2, 2018

The rapid evolution of artificial intelligence (AI) has spiked anxiety within the general public. It’s understandable, as we are watching major corporations hand jobs off to robots while we see viral videos of robot dogs opening doors, foreshadowing the final conflict between man and machine.

But the reality is AI is already a part of our daily lives, and in such a way that it’s unlikely people would dream of giving up any of AI’s convenience. Artificial intelligence has, for example, saved you from an embarrassing typo; and it’s probably shaved a year off your timeframe to retirement. There’s so much more!

With that, here are seven ways AI is already helping you in ways you probably didn’t even know:

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Leveraging Conversational Interface to boost sales

Conversational selling

Vimal

Vimal Cherangattu

Manager – Product Marketing | gupshup.io

Apr 24, 2018

 

Imagine this

You need to buy a diaper for your baby and you have no clue what brand, what make or quality? A diaper consultant reaches out to you. She attentively notes your requirements, carries out a feasibility study, checks price-fit and recommends a diaper you should go for. She processes your order and ensures delivery. And all of this under 30 minutes, impressive right?

Now imagine this- you own this diaper consultancy firm. How much do you think per conversion cost would be? Darn high!!!

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Our best blogs…

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Sohan

Abhishek Munian

Product Marketing | gupshup.io

Apr 17, 2018

Hey, there champ!

For this week’s blog, we thought of taking you down the memory lane

We’ve rounded the best blogs for your reading pleasure….Dig in!

With the rise of  “conversational experiences,” just about every business function—from marketing to commerce to support—must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with paying customers. Each of us soon will be experiencing this as a target, if we aren’t already. Read more

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Good reads – Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads

Statistical models in sports and marketing attribution have a lot in common. Both are technologies that improve forecast accuracy.

Marketers make huge strides in improving their lead and demand generation program when they can better predict how many leads they’ll generate and which ones will close.

The benefits include reducing the cost per lead, marketers make better bets with their time and money, generating quality leads.

In this post, we’ll report industry patterns around lead generation and discuss how marketing attribution improves the effectiveness of money spent in generating and qualifying leads.

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Good Reads – Why and How to Use Messaging Apps in Your Marketing Strategy


There was once a time when we could only send a limited number of text messages per month. But times have changed. In less than a decade, tech companies have designed free messaging apps without any limitations. For individuals who were notorious for going over their text limits every month, this was like winning the lottery!

However, since then, messaging apps have become a lot more than just texting. Companies have started using them for digital interactions and transactions. Chat apps began integrating other features, such as making voice calls, sending images and videos, playing games, and even purchasing products. These added features have attracted new users.

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The birth of Conversational Experiences and how brands are using them

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Sohan

Abhishek Munian

Product Marketing | gupshup.io

Mar 22, 2018

Ever since Facebook announced the launch of chatbots to the world in mid-2016, the well-established definition for the same went something like “a computer program designed to simulate an intelligent conversation with one or more human users via conversational interfaces”. Bots got the reputation of being lightweight apps that resided within messengers. Ever since their widespread acceptance, the world of marketing has never been the same. A  wave of a disruptive new trend in technology ushered into our daily lives.

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Beware: Bots Are Now Marketers!

Beerud

By Beerud Sheth

Founder & CEO | gupshup.io

Mar 13, 2018

With the rise of  “conversational experiences,” just about every business function—from marketing to commerce to support—must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with paying customers. Each of us soon will be experiencing this as a target, if we aren’t already.

 But it’s merely the latest phase in the evolution of marketing. The earliest phase was known “outbound marketing” and consisted of broadcasting key messages to vast audiences through media along the lines of print and television. The next phase was “inbound marketing,” which meant creating interesting content and micro-targeting users via social media and large email campaigns. This newer phase involves having one-on-one conversations with customers to ultimately build long-lasting relationships.
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Gupshup at MWC 2018

Sohan

Abhishek Munian

Product Marketing | gupshup.io

Mar 06, 2018

Amidst the unexpected cold temperatures, Barcelona’s Fira Gran Via conference facility was host to another eventful MWC. The biggest mobile conference in the world saw many innovations, product launches and disruptive technologies at the display.

Gupshup was at Hall 8.1 – App Planet Stand 8.1H44. For the next 4 days from 26th Feb to the 1st of March, our team was doing the rounds addressing curious customers

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Chat Bots are the new HR Managers

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Beerud

By Beerud Sheth

Founder & CEO | gupshup.io

Feb 22, 2018

Chat bots will continue to transform virtually every business function from marketing to sales to customer support. One of the other areas that we’ll see a major transformation is HR.

HR teams have a very challenging job with seemingly conflicting objectives: keeping employees focused and working hard while also keeping them happy and satisfied. HR teams are often held accountable for employee retention and churn without the ability to manage them directly. HR is expected to have a finger on the pulse of a very large employee base while operating with a very small team. HR teams find that their responsibilities are vast and the goals are high – there’s rarely enough time or resources to do justice to it all.

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