Content marketing is responsible to connect and engage with your customers and prospects. It’s a strategic marketing approach widely used by most brands. But how do you break through the existing content clutter and stimulate the desired engagement?
If you think that relying on plain and simple content is going attract customer’s attention and increase your conversion rate – think again!
Would you like to understand what customers really want and how to give it to them? Then start conversations! Conversational marketing is the latest buzzword in marketing.
Conversational marketing is a unique and emerging marketing methodology through which brands use one-to-one conversations that are personalized in order to learn and remember customer interests through automated technology.
In short, conversational marketing is a distinctive interaction of ‘You tell me and I’ll listen’ instead of I’ll tell you and you listen’.
Marketing in the 2000s was dominated by search engine marketing and optimization (SEM and SEO). The early 2010s saw the rise of Facebook and social media marketing. Most recently, we’ve seen mobile marketing rise and plateau as users have stopped downloading new apps. Now, we are entering the era of messaging and chatbots.
What is a “chatbot,” you ask? Chatbots are computer programs that carry out conversations with people using a lightweight messaging app UI, language-based rules, or artificial intelligence. Chatbots converse with users using natural language (either voice or text) rather than traditional website or app user interfaces.
By Sohan Maheshwar
Lead Developer Relations | gupshup.io
Oct 10, 2017
I recently watched the horror movie ‘It’ in the theater (side note: It is one of the better recent Stephen King adaptations). I booked my ticket on BookMyShow and was pleasantly surprised to receive my ticket via Whatsapp. The ticket was an automated message from a number ‘named’ BookMyShow and included the QR code as well.
By Timothy Shin
Writer, editor, and tech geek
Thanks to prominent names such as SIRI and Cortana, many of us have become familiar with how it feels like to interact with machines. 2016 saw the rise of the Chatbot to much greater prominence. Chatbots are, for the most part, automated scripts that respond to queries.
Take for example CNN’s Facebook Chatbot
When you message CNN on Facebook, you’re greeted with a welcome script inviting you to ask the Chatbot about things that are happening. Once you type something in, the Chatbot extracts related news links for the topic requested that have been posted on CNN. This adds a new dimension to CNN’s capability on the social media space, in terms of usage, interaction as well as speed.
Globally, the penetration and frequent usage of smartphones is a rising phenomenon. But what is it that majority of the customers view, read and listen to on their mobiles? And how can businesses leverage this behavior?
The Deloitte Mobile Consumer Survey 2016 research report speaks of this behavior and we have analyzed opportunities that businesses should consider.
By Shreyans Parshwakirti
Developer Evangelist | gupshup.io
Sept 19, 2017
Bots are becoming more and more prominent with each passing day. Brands and businesses are inclining towards getting a bot developed for their use case. Some of the popular use cases include customer support, lead generation, product search, productivity and utility. There are more than 100k bots on Facebook Messenger alone. One of the major challenges for businesses is to drive users to their bot. Although there are different methods available, Facebook provides some unique ways to drive users to a bot. Let’s look at few of them.