Good Reads

2017-11-14

As Chatbots Soar In Popularity, What Do Businesses Need To Consider When Adopting This Technology?

Chatbots are playing an increasingly important role in marketing and customer engagement, with more and more businesses exploring the use of this technology. Indeed, we are witnessing explosive growth in its popularity, with 80% of companies either already using chatbots or planning to implement their use within the next two years.

It’s no wonder that the chatbot market is seeing such an impressive growth in value (according to some reports, it will grow in value from $703 million to $3,172 million in 2021 – that’s a compound annual growth rate of 35.2% between 2016 and 2021!) because chatbot technology plays an important role for companies seeking to optimise their engagements with millennials, as they place a much greater value on technology in their interactions with brands than their older counterparts.

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Harness the treasure hidden in rich media content!

2017-11-14

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By Brinelle Kadam

Corporate Marketing | gupshup.io

Nov 14, 2017

Content marketing is responsible to connect and engage with your customers and prospects. It’s a strategic marketing approach widely used by most brands. But how do you break through the existing content clutter and stimulate the desired engagement?

If you think that relying on plain and simple content is going attract customer’s attention and increase your conversion rate – think again!

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Good reads

1 – The 3 Pillars of Conversational Marketing

By Mazdak Rezvani, CEO at Chatkit

Every day, the average person receives 88 emails. But that same person only sends 34. If your inbox looks anything like mine, there’s probably a steady stream of newsletters, discounts, and PR outreach emails that go unanswered. And with all that clutter, it’s hard to know who wants to have a meaningful conversation with you online and who just wants to spam. Instead of talking with you, these companies and individuals talk at you. That has to change.

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Conversational Marketing: Bots are the new Marketers

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By Beerud Sheth

Founder & CEO | gupshup.io

Nov 1, 2017

With the rise of “conversational experiences”, just about every business function — from marketing to commerce to support — is being redesigned to be conversational. In their eternal quest for better ROI, marketers have been eager to leverage this opportunity: conversational marketing.

But it’s merely the latest phase in the evolution of marketing. The earliest phase was known as “outbound marketing” and consisted of broadcasting key messages to vast audiences through media along the lines of print and television. The next phase was “inbound marketing”, which meant creating interesting content and micro-targeting users via social media and large email campaigns. The next, new phase is conversational marketing, which involves having one-on-one conversations with customers to ultimately build long-lasting relationships.

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The new disruptor-Conversational Marketing and its practices

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By Brinelle Kadam

Corporate Marketing | gupshup.io

Oct 24, 2017

Would you like to understand what customers really want and how to give it to them? Then start conversations! Conversational marketing is the latest buzzword in marketing.

Conversational marketing is a unique and emerging marketing methodology through which brands use one-to-one conversations that are personalized in order to learn and remember customer interests through automated technology.

In short, conversational marketing is a distinctive interaction of ‘You tell me and I’ll listen’ instead of I’ll tell you and you listen’.

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Good Reads – How chatbots help with your marketing efforts

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Marketing in the 2000s was dominated by search engine marketing and optimization (SEM and SEO). The early 2010s saw the rise of Facebook and social media marketing. Most recently, we’ve seen mobile marketing rise and plateau as users have stopped downloading new apps. Now, we are entering the era of messaging and chatbots.

What is a “chatbot,” you ask? Chatbots are computer programs that carry out conversations with people using a lightweight messaging app UI, language-based rules, or artificial intelligence. Chatbots converse with users using natural language (either voice or text) rather than traditional website or app user interfaces.

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Business Accounts on Whatsapp and why you should take notice!

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By Sohan Maheshwar

Lead Developer Relations | gupshup.io

Oct 10, 2017

I recently watched the horror movie ‘It’ in the theater (side note: It is one of the better recent Stephen King adaptations). I booked my ticket on BookMyShow and was pleasantly surprised to receive my ticket via Whatsapp. The ticket was an automated message from a number ‘named’ BookMyShow and included the QR code as well.

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Chatbot for Your Business: Chatfuel, Many Chat, and Gupshup Compared

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By Timothy Shin

Writer, editor, and tech geek

Thanks to prominent names such as SIRI and Cortana, many of us have become familiar with how it feels like to interact with machines. 2016 saw the rise of the Chatbot to much greater prominence. Chatbots are, for the most part, automated scripts that respond to queries.

Take for example CNN’s Facebook Chatbot

When you message CNN on Facebook, you’re greeted with a welcome script inviting you to ask the Chatbot about things that are happening. Once you type something in, the Chatbot extracts related news links for the topic requested that have been posted on CNN. This adds a new dimension to CNN’s capability on the social media space, in terms of usage, interaction as well as speed.

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SMART strategies to tap into mobile consumer behavior

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By Brinelle Kadam

Corporate Marketing | gupshup.io

Sept 26, 2017

Globally, the penetration and frequent usage of smartphones is a rising phenomenon. But what is it that majority of the customers view, read and listen to on their mobiles? And how can businesses leverage this behavior?

The Deloitte Mobile Consumer Survey 2016 research report speaks of this behavior and we have analyzed opportunities that businesses should consider.

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Parametric codes, Send-to-Messenger button and other ways to drive users to your bots

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By Shreyans Parshwakirti

Developer Evangelist | gupshup.io

Sept 19, 2017

Bots are becoming more and more prominent with each passing day. Brands and businesses are inclining towards getting a bot developed for their use case. Some of the popular use cases include customer support, lead generation, product search, productivity and utility. There are more than 100k bots on Facebook Messenger alone. One of the major challenges for businesses is to drive users to their bot. Although there are different methods available, Facebook provides some unique ways to drive users to a bot. Let’s look at few of them.

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