Parametric codes, Send-to-Messenger button and other ways to drive users to your bots

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By Shreyans Parshwakirti

Developer Evangelist | gupshup.io

Sept 19, 2017

Bots are becoming more and more prominent with each passing day. Brands and businesses are inclining towards getting a bot developed for their use case. Some of the popular use cases include customer support, lead generation, product search, productivity and utility. There are more than 100k bots on Facebook Messenger alone. One of the major challenges for businesses is to drive users to their bot. Although there are different methods available, Facebook provides some unique ways to drive users to a bot. Let’s look at few of them.

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Engage your users with Facebook’s Customer Matching API

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By Sohan Maheshwar

Lead Developer Relations | gupshup.io

Sep 6, 2017

Facebook recently announced that they have over 100k bots and 100k developers working on Facebook Messenger. These impressive numbers are no doubt in part to Facebook’s commitment to listening to their developer base and improving their product constantly. Among the new features that they recently launched, their Customer Matching API went under the radar. But it is a feature that has the potential to bring in a lot of your existing users to your brand’s chatbot. This blog post will detail what the Customer Matching API is and how you can use it to engage your users.

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Two Factor Authentication – When security really matters for your business

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By Brinelle Kadam

Pre-Sales and Corporate Marketing | gupshup.io

Aug 29, 2017

Imagine a situation that your personal email account gets hacked. Recovery of the account would take some time but it can still be salvaged. Now imagine your corporate databases being hacked, the consequences could be far more distressing. Associated with this loss is also the damage to your brand.

You cannot afford to let your business be thrown away in the hands of hackers. Make security an inevitable part of your business.

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Bot Scripting — The Journey from How? to Wow!

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Abhishek Munian

Product Marketing | gupshup.io

Aug 22, 2017

We’ve all been there. We’ve visualized a great chatbot idea and basked in the glory of its success without writing the first few lines of the script. Although scripting is perceived to be a straightforward process, it can get complex and messy real quick if certain fundamental characteristics are overlooked. Let’s look at the features of a great chatbot script.

Scripting is 80% thinking and 20% execution

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Workplace integration, Parametric code support and few more new updates on our Facebook integration

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By Shreyans Parshwakirti

Developer Evangelist | gupshup.io

Aug 16, 2017

As a platform, Gupshup has integrations with 20+ channels, Facebook being one of them. We constantly add new available features as and when they are provided by these supported channels into our platform.Recently, we have added 5 new features for Facebook. Let’s take a look at these new features:

Workplace integration:

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The workplace is a collaborative platform by Facebook which can be used to communicate through groups and improve collaboration between colleagues by bringing social network features in a corporate environment. It offers many features and one of them is automating different tasks through bots.

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Chatbots and Asia – It’s a match!

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By Sohan Maheshwar

Lead Developer Relations | gupshup.io

Aug 7, 2017

The case of WeChat and its dominance in China is an interesting one. Released as a messaging app in 2011, WeChat now is much more than that. To borrow a phrase from Connie Chan, it is “actually more of a portal, a platform, and even a mobile operating system depending on how you look at it.” The app has over 900m monthly active users. Their users not only send and receive messages on the app but also a hail a cab, order food, buy flight tickets, play games and whole a lot more. Users access these services via verified accounts within WeChat which essentially are lightweight apps within the WeChat app. This model might only work in a country like China but it essentially gives the blueprint of what the rest of the mobile world is going to resemble soon –  users using their Messaging app to access all their favorite services.

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Measure your marketing campaigns using Link Tracking

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By Brinelle Kadam

Pre-Sales and Corporate Marketing | gupshup.io

July 18, 2017

There’s no denying the benefits of the all-pervasive SMS. There are numerous examples of brands successfully using SMS as a medium of communication for their marketing campaigns. Apart from being a great customer acquisition tool, it is also the best medium to deliver personalised messages. But connecting to your opt-in customers or prospects via. an SMS is only half the battle won.

Here’s an optimal way to derive valuable customer analysis from your SMS campaign and increase your marketing ROI.

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UX patterns commonly found in bots

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By Vinay Narayanan

Senior Product Manager | gupshup.io

July 11, 2017

With the increased adoption & growth of the conversational chat interface, bot makers are building experiences where users don’t have to be conscious that they’re talking to a bot. Bots are designed to execute commands and get the job done without necessarily behaving like a rigid or structured software program. The focus has shifted to create user experiences that are engaging and fun. As the devil lies in the details, let’s dive into some common user experience designs found in bots today.

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5 bots to check out

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By Shreyans Parshwakirti

Developer Evangelist | gupshup.io

July 4, 2017

 

Chatbots are on the rise – this is being said by everyone who is associated with the bot ecosystem. Well, they might be right because chatbots have the potential and have shown promises of solving different problems with ease. If numbers are an indication of success there are 100k unique chatbots solely on Facebook Messenger within a year and chatbots like Swelly has 3M+ users on them. These numbers increase if we count other major platforms like Slack, Viber, MS teams etc.

Staying in sync with the hype, Gupshup has developed some amazing bots for various clients. Here’s a look at a few popular ones from the long list

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