Gupshup Enables Several Enterprises to Gain Early Access to WhatsApp Business

WhatsApp Business Graphic

Sohan

Ravi Sundararajan

COO | gupshup.io

Aug 07, 2018

Gupshup integrates the enterprise messaging environment with WhatsApp, using its Smart Messaging platform to enable rich and interactive messaging for better customer engagement.

GupShup’s SMART Messaging platform handles over 4.5 Billion messages per month and offers a SINGLE API that enterprises can use to communicate with customers over WhatsApp as well as more than 30 other messaging channels including SMS, web, in-app, Twitter and Facebook Messenger to enable rich conversational messaging experiences.

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How Artificial Intelligence is making chatbots better for business

A graphical representation for chatbots

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Suraj Pandey

Guest Post

July 31, 2018

No matter what business you run, you would probably want the consideration and efficiency of a personal assistant without the hassle of having an employee. Here is where chatbots matter.

Chatbots have become the important part of the digital workplace and businesses that want to sustain longer, will ultimately use them. What has empowered chatbots? What changes can you expect when you use chatbots in your daily operations?

Chatbots offer an array of potential benefits to employers, companies, and buyers. SMBs enjoy high-cost savings and superior scale as chatbots automate tasks traditionally performed by humans and enable them to stay competitive in the industry. Employees take advantage of chatbots, as they handle mind-numbing, repetitive work that usually lowers their productivity when working. Simply, they have made people People smarter, better, faster. Professionals who juggle around a lot of thought, creativity and ingenuity are able to perform better with the help of chatbots.

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In the spotlight – Woebot

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Sohan

Abhishek Munian

Product Marketing | gupshup.io

June 28, 2018

In this week’s blog, we thought of drawing your attention to a chatbot that does an excellent job at utilizing all the chatbot functionalities provided by Facebook while also being true to its roots

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5 Google assistant commands we love

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Sohan

Abhishek Munian

Product Marketing | gupshup.io

June 19, 2018

 

From chatting to conversing, the natural progression of assistants ‘sounds’ good

“Hey Google, how does the traffic look today”

“The roads are empty today you should reach for work earlier than usual”

This has become a common practice for households all across the world. Voice powered assistants have ‘quietly’ integrated with our lives. The world of voice-powered assistants are dominated by the likes of Alexa by Amazon, Apple’s Siri and the one we will be covering in depth for this blog….the Google assistant colloquially called hey google.

After being the talk of the town for successive google i/o conferences, ok google has solidified as a service ubiquitous with voice-powered assistants.  Google assistants are empowering smart homes and automobiles with the power of voice.

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Learn how to organically grow users for your chatbots

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Sohan

Abhishek Munian

Product Marketing | gupshup.io

June 06, 2018

If you’ve been wondering how some chatbots have grown exponentially with regards pooling in  Daily active users in the thousands, reach and popularity ….well you would be surprised to know that they concentrate their efforts into solidifying the basics instead of dabbling all available means for promotions.

Well, now that you know what to do you would still be asking yourself how?

Like always we’ve got you covered!

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How Brands are Using Chatbots for Customer Service & More

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By Digital Diva

Guest contributor

May 2, 2018

Customer interaction is the key to success for brands. Whether it’s to drive sales, handle customer service issues, or foster and continue a relationship, two-way communication is critical. As these interactions occur, companies must do everything they can to collect and analyze useful data that delivers a problem-solving result, and artificial intelligence (AI) is beginning to play an increasingly important role in this equation.

As AI solidifies its position as a cornerstone of innovation for businesses, it continues to evolve and adapt. AI is already improving our interaction with technology through different forms of machine learning that recognize patterns in data to predict future outcomes. It also has the capability to better understand the massive amounts of data and information that businesses search for and apply those predictions to automated tasks. One way that companies are applying this shift in technology and data processing is through chatbots.

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7 Ways We Use AI without Even Knowing It

Beerud

By Beerud Sheth

Founder & CEO | gupshup.io

May 2, 2018

The rapid evolution of artificial intelligence (AI) has spiked anxiety within the general public. It’s understandable, as we are watching major corporations hand jobs off to robots while we see viral videos of robot dogs opening doors, foreshadowing the final conflict between man and machine.

But the reality is AI is already a part of our daily lives, and in such a way that it’s unlikely people would dream of giving up any of AI’s convenience. Artificial intelligence has, for example, saved you from an embarrassing typo; and it’s probably shaved a year off your timeframe to retirement. There’s so much more!

With that, here are seven ways AI is already helping you in ways you probably didn’t even know:

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Leveraging Conversational Interface to boost sales

Conversational selling

Vimal

Vimal Cherangattu

Manager – Product Marketing | gupshup.io

Apr 24, 2018

 

Imagine this

You need to buy a diaper for your baby and you have no clue what brand, what make or quality? A diaper consultant reaches out to you. She attentively notes your requirements, carries out a feasibility study, checks price-fit and recommends a diaper you should go for. She processes your order and ensures delivery. And all of this under 30 minutes, impressive right?

Now imagine this- you own this diaper consultancy firm. How much do you think per conversion cost would be? Darn high!!!

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Our best blogs…

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Sohan

Abhishek Munian

Product Marketing | gupshup.io

Apr 17, 2018

Hey, there champ!

For this week’s blog, we thought of taking you down the memory lane

We’ve rounded the best blogs for your reading pleasure….Dig in!

With the rise of  “conversational experiences,” just about every business function—from marketing to commerce to support—must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with paying customers. Each of us soon will be experiencing this as a target, if we aren’t already. Read more

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Good reads – Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads

Statistical models in sports and marketing attribution have a lot in common. Both are technologies that improve forecast accuracy.

Marketers make huge strides in improving their lead and demand generation program when they can better predict how many leads they’ll generate and which ones will close.

The benefits include reducing the cost per lead, marketers make better bets with their time and money, generating quality leads.

In this post, we’ll report industry patterns around lead generation and discuss how marketing attribution improves the effectiveness of money spent in generating and qualifying leads.

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