Gupshup at MWC17

Sohan

Abhishek Munian

Product Marketing | gupshup.io

Mar 08, 2016

2017 was the year of the bots at MWC. While traditionally, MWC has always featured companies facilitating innovations for faster connectivity and service providers, this year, chatbots and AI stole the show. The bot rage has clearly sparked the interest of the biggest brands and businesses. An interesting pattern emerged at this year’s MWC, contrary to last year only a handful of app developing companies were seen at the conference, while most of the developer centric audience showed interest in emerging technologies powered by AI.

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The Opportunities of Digitized Payments

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Afreen Jawed

Pre-Sales and Corporate Marketing | gupshup.io

Feb 8, 2017

Over the last 50 years, the rapid proliferation of electronic payments—in particular credit, debit and prepaid cards—has changed how consumers pay for goods and services, how merchants manage their businesses, and how governments make and collect all sorts of payments. India is set for a digital payment revolution and the overall payments landscape of the country is up for a complete overhaul. The payments landscape in India is at a point of inflection with growing acceptance infrastructure and consumer adoption of digital payments. Continued government initiatives to drive e-payments, including fiscal incentives for consumers and merchants to switch from cash, efforts to bolster financial inclusion, and a focus on innovation are necessary to drive change. The digital payments industry in India are expected to hit $500 billion by 2020, contributing 15 per cent to the country’s GDP, according to the latest ‘Digital Payments 2020’ report by Google and Boston Consulting Group (BCG).

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Everything you need to know to get started with chatbots

Sohan

Abhishek Munian

Product Marketing | gupshup.io

Jan 15, 2016

As the bot ecosystem phases into being widely acceptable and known, the masses still seem to be unaware of the application of chatbots to simplify daily transactions and provide easy business solutions. Small scale business owners and entrepreneurs are curious to experiment with and integrate chatbots into their business models with the anticipation of reaching out to their preferred target audience. We at Gupshup host dozens of meetup all across the country. At these meetups, our endeavor is to throw light on the topics that may be slightly tricky to comprehend from the point of view of a non-developer.

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Mobile Marketing Trends to look out for in 2017

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Beerud

Afreen Jawed

Pre-Sales and Corporate Marketing | gupshup.io

Jan 10, 2017

The future is mobile. Internet traffic is now coming more from mobile devices than desktops. 56% of traffic online comes from a mobile device. If you’re not catering your content, ads and online experience to a mobile user, then you are missing a massive opportunity. Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. 71% of marketers believe mobile marketing is core to their business.

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Gupshup launches a new tool – Bot Flow tester

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By Shreyans Parshwakirti

Developer evangelist | gupshup.io

Dec 27, 2016

We are witnessing the bot industry grow in leaps and bounds with new bots being created every day.  New platforms/tools are emerging to help bot developers in prototyping, designing and developing bots. All these tools are making the bot development process very easy for developers but guess what? There is still one area which takes a considerable amount of time and effort – testing of the bot.

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Creating serverless webviews for a better user experience

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Sohan

Abhishek Munian

Product Marketing | gupshup.io

Dec 21, 2016

Chatbots have slowly started becoming mainstream. They have become more adaptable and a plethora of brands and businesses have started showing faith in their application.  As the ecosystem evolves, one of the key pioneers of this space, Facebook, has started rolling out new features to make chatbots even more powerful.. Gupshup has always stayed aligned with facebook’s features and has now launched serverless web views. This feature enables chatbots to capture multiple user data through forms.

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[Webinar]Engage with customers using a chatbot powered by Gupshup and Smooch.io

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Sohan

By Sohan Maheshwar

Lead Developer Relations | gupshup.io

Dec 02, 2016

In the tech industry, 2016 can easily be described as the year of the chatbot. The popularity of chatbots has surged in the last few months as businesses have quickly adopted this paradigm. With users spending a majority of their time on messaging apps, chatbots provide an instant, non-intrusive and effective way for businesses to connect with their users.

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Gupshup & Cisco Spark integration – All you need to know!

Sohan

Abhishek Munian

Product Marketing | gupshup.io

Nov 24, 2016

Bots are programs that interact through messaging. The reason why they are becoming popular today is because messaging is huge. Statistics show that Smartphone usage is decreasing in terms of the number of apps people use on a daily basis. People have reached an app fatigue. On the other hand, the usage of messaging apps has been on a rise. Basically, users have favored messaging as a medium and bots are just a mechanism for programs to get on to that medium and interact with users.

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