Using conversational experience to drive sales and engagement

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Sohan

Abhishek Munian

Product Marketing | gupshup.io

Dec 12, 2017

The era of conversational experiences has arrived. The traditional means of marketing enshrined by the Yell and Sell methodology have ceased to leave a long-lasting impact. Customers of today want more than just being bombarded by promotional advertising; they want to be reached out personally.  They value the time taken by brands to address to them one on one. For businesses, conversational experiences provide a wide variety of advantages over the traditional means of marketing

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The messenger custom Chat plug-in on Open Beta

Sohan

Abhishek Munian

Product Marketing | gupshup.io

Dec 05, 2017

Ever since Mark Zuckerburg announced chatbots at Facebook’s annual dev conference at f8 well over a year ago, the tech giant has been aggressively rolling out updates to optimize the bot experience and make it easier for businesses to build long-lasting bonds with customers.  As the updates roll out service providers, brands and businesses have started realizing the power of building strong conversational experiences.  The latest addition to the series of well thought of and cautiously introduced updates is the introduction of the Custom chat plug-in.

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The bot boom: How chatbots can make you money

Be it an accomplished brand, a well-known business, a role model, teen idol or the world’s biggest superstar, there’s one thing they all have in common and i.e to increase and multiply profits. Initially, it took years of hard work to achieve that fame and popularity but things have gotten simpler today. Guess how they do it now? Through social media. Entities are now capable of offering more access than they did earlier to their fans. This is nothing but a mode of marketing a product using their name and popularity. With social media being one of the most widely used outlets today, everyone from popular shoe brands to celebrities with massive fan following has all hopped in. Simultaneously, each of these separate trendsetters has also realized that there’s only one method that can lead to an increased customer engagement on all social media platforms and that is a messenger bot.

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Good Reads

2017-11-14

As Chatbots Soar In Popularity, What Do Businesses Need To Consider When Adopting This Technology?

Chatbots are playing an increasingly important role in marketing and customer engagement, with more and more businesses exploring the use of this technology. Indeed, we are witnessing explosive growth in its popularity, with 80% of companies either already using chatbots or planning to implement their use within the next two years.

It’s no wonder that the chatbot market is seeing such an impressive growth in value (according to some reports, it will grow in value from $703 million to $3,172 million in 2021 – that’s a compound annual growth rate of 35.2% between 2016 and 2021!) because chatbot technology plays an important role for companies seeking to optimise their engagements with millennials, as they place a much greater value on technology in their interactions with brands than their older counterparts.

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Harness the treasure hidden in rich media content!

2017-11-14

Beerud

By Brinelle Kadam

Corporate Marketing | gupshup.io

Nov 14, 2017

Content marketing is responsible to connect and engage with your customers and prospects. It’s a strategic marketing approach widely used by most brands. But how do you break through the existing content clutter and stimulate the desired engagement?

If you think that relying on plain and simple content is going attract customer’s attention and increase your conversion rate – think again!

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Good reads

1 – The 3 Pillars of Conversational Marketing

By Mazdak Rezvani, CEO at Chatkit

Every day, the average person receives 88 emails. But that same person only sends 34. If your inbox looks anything like mine, there’s probably a steady stream of newsletters, discounts, and PR outreach emails that go unanswered. And with all that clutter, it’s hard to know who wants to have a meaningful conversation with you online and who just wants to spam. Instead of talking with you, these companies and individuals talk at you. That has to change.

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Conversational Marketing: Bots are the new Marketers

Beerud

By Beerud Sheth

Founder & CEO | gupshup.io

Nov 1, 2017

With the rise of “conversational experiences”, just about every business function — from marketing to commerce to support — is being redesigned to be conversational. In their eternal quest for better ROI, marketers have been eager to leverage this opportunity: conversational marketing.

But it’s merely the latest phase in the evolution of marketing. The earliest phase was known as “outbound marketing” and consisted of broadcasting key messages to vast audiences through media along the lines of print and television. The next phase was “inbound marketing”, which meant creating interesting content and micro-targeting users via social media and large email campaigns. The next, new phase is conversational marketing, which involves having one-on-one conversations with customers to ultimately build long-lasting relationships.

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The new disruptor-Conversational Marketing and its practices

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Beerud

By Brinelle Kadam

Corporate Marketing | gupshup.io

Oct 24, 2017

Would you like to understand what customers really want and how to give it to them? Then start conversations! Conversational marketing is the latest buzzword in marketing.

Conversational marketing is a unique and emerging marketing methodology through which brands use one-to-one conversations that are personalized in order to learn and remember customer interests through automated technology.

In short, conversational marketing is a distinctive interaction of ‘You tell me and I’ll listen’ instead of I’ll tell you and you listen’.

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Good Reads – How chatbots help with your marketing efforts

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Marketing in the 2000s was dominated by search engine marketing and optimization (SEM and SEO). The early 2010s saw the rise of Facebook and social media marketing. Most recently, we’ve seen mobile marketing rise and plateau as users have stopped downloading new apps. Now, we are entering the era of messaging and chatbots.

What is a “chatbot,” you ask? Chatbots are computer programs that carry out conversations with people using a lightweight messaging app UI, language-based rules, or artificial intelligence. Chatbots converse with users using natural language (either voice or text) rather than traditional website or app user interfaces.

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Business Accounts on Whatsapp and why you should take notice!

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Sohan

By Sohan Maheshwar

Lead Developer Relations | gupshup.io

Oct 10, 2017

I recently watched the horror movie ‘It’ in the theater (side note: It is one of the better recent Stephen King adaptations). I booked my ticket on BookMyShow and was pleasantly surprised to receive my ticket via Whatsapp. The ticket was an automated message from a number ‘named’ BookMyShow and included the QR code as well.

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