Good Reads – How chatbots help with your marketing efforts

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Marketing in the 2000s was dominated by search engine marketing and optimization (SEM and SEO). The early 2010s saw the rise of Facebook and social media marketing. Most recently, we’ve seen mobile marketing rise and plateau as users have stopped downloading new apps. Now, we are entering the era of messaging and chatbots.

What is a “chatbot,” you ask? Chatbots are computer programs that carry out conversations with people using a lightweight messaging app UI, language-based rules, or artificial intelligence. Chatbots converse with users using natural language (either voice or text) rather than traditional website or app user interfaces.

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Business Accounts on Whatsapp and why you should take notice!

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By Sohan Maheshwar

Lead Developer Relations | gupshup.io

Oct 10, 2017

I recently watched the horror movie ‘It’ in the theater (side note: It is one of the better recent Stephen King adaptations). I booked my ticket on BookMyShow and was pleasantly surprised to receive my ticket via Whatsapp. The ticket was an automated message from a number ‘named’ BookMyShow and included the QR code as well.

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Chatbot for Your Business: Chatfuel, Many Chat, and Gupshup Compared

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By Timothy Shin

Writer, editor, and tech geek

Thanks to prominent names such as SIRI and Cortana, many of us have become familiar with how it feels like to interact with machines. 2016 saw the rise of the Chatbot to much greater prominence. Chatbots are, for the most part, automated scripts that respond to queries.

Take for example CNN’s Facebook Chatbot

When you message CNN on Facebook, you’re greeted with a welcome script inviting you to ask the Chatbot about things that are happening. Once you type something in, the Chatbot extracts related news links for the topic requested that have been posted on CNN. This adds a new dimension to CNN’s capability on the social media space, in terms of usage, interaction as well as speed.

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SMART strategies to tap into mobile consumer behavior

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By Brinelle Kadam

Corporate Marketing | gupshup.io

Sept 26, 2017

Globally, the penetration and frequent usage of smartphones is a rising phenomenon. But what is it that majority of the customers view, read and listen to on their mobiles? And how can businesses leverage this behavior?

The Deloitte Mobile Consumer Survey 2016 research report speaks of this behavior and we have analyzed opportunities that businesses should consider.

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Parametric codes, Send-to-Messenger button and other ways to drive users to your bots

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By Shreyans Parshwakirti

Developer Evangelist | gupshup.io

Sept 19, 2017

Bots are becoming more and more prominent with each passing day. Brands and businesses are inclining towards getting a bot developed for their use case. Some of the popular use cases include customer support, lead generation, product search, productivity and utility. There are more than 100k bots on Facebook Messenger alone. One of the major challenges for businesses is to drive users to their bot. Although there are different methods available, Facebook provides some unique ways to drive users to a bot. Let’s look at few of them.

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Engage your users with Facebook’s Customer Matching API

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By Sohan Maheshwar

Lead Developer Relations | gupshup.io

Sep 6, 2017

Facebook recently announced that they have over 100k bots and 100k developers working on Facebook Messenger. These impressive numbers are no doubt in part to Facebook’s commitment to listening to their developer base and improving their product constantly. Among the new features that they recently launched, their Customer Matching API went under the radar. But it is a feature that has the potential to bring in a lot of your existing users to your brand’s chatbot. This blog post will detail what the Customer Matching API is and how you can use it to engage your users.

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Two Factor Authentication – When security really matters for your business

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By Brinelle Kadam

Corporate Marketing | gupshup.io

Aug 29, 2017

Imagine a situation that your personal email account gets hacked. Recovery of the account would take some time but it can still be salvaged. Now imagine your corporate databases being hacked, the consequences could be far more distressing. Associated with this loss is also the damage to your brand.

You cannot afford to let your business be thrown away in the hands of hackers. Make security an inevitable part of your business.

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Bot Scripting — The Journey from How? to Wow!

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Abhishek Munian

Product Marketing | gupshup.io

Aug 22, 2017

We’ve all been there. We’ve visualized a great chatbot idea and basked in the glory of its success without writing the first few lines of the script. Although scripting is perceived to be a straightforward process, it can get complex and messy real quick if certain fundamental characteristics are overlooked. Let’s look at the features of a great chatbot script.

Scripting is 80% thinking and 20% execution

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Workplace integration, Parametric code support and few more new updates on our Facebook integration

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By Shreyans Parshwakirti

Developer Evangelist | gupshup.io

Aug 16, 2017

As a platform, Gupshup has integrations with 20+ channels, Facebook being one of them. We constantly add new available features as and when they are provided by these supported channels into our platform.Recently, we have added 5 new features for Facebook. Let’s take a look at these new features:

Workplace integration:

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The workplace is a collaborative platform by Facebook which can be used to communicate through groups and improve collaboration between colleagues by bringing social network features in a corporate environment. It offers many features and one of them is automating different tasks through bots.

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Chatbots and Asia – It’s a match!

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By Sohan Maheshwar

Lead Developer Relations | gupshup.io

Aug 7, 2017

The case of WeChat and its dominance in China is an interesting one. Released as a messaging app in 2011, WeChat now is much more than that. To borrow a phrase from Connie Chan, it is “actually more of a portal, a platform, and even a mobile operating system depending on how you look at it.” The app has over 900m monthly active users. Their users not only send and receive messages on the app but also a hail a cab, order food, buy flight tickets, play games and whole a lot more. Users access these services via verified accounts within WeChat which essentially are lightweight apps within the WeChat app. This model might only work in a country like China but it essentially gives the blueprint of what the rest of the mobile world is going to resemble soon –  users using their Messaging app to access all their favorite services.

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