Product Marketing | gupshup.io
Dec 12, 2017
The era of conversational experiences has arrived. The traditional means of marketing enshrined by the Yell and Sell methodology have ceased to leave a long-lasting impact. Customers of today want more than just being bombarded by promotional advertising; they want to be reached out personally. They value the time taken by brands to address to them one on one. For businesses, conversational experiences provide a wide variety of advantages over the traditional means of marketing
Product Marketing | gupshup.io
Dec 05, 2017
Ever since Mark Zuckerburg announced chatbots at Facebook’s annual dev conference at f8 well over a year ago, the tech giant has been aggressively rolling out updates to optimize the bot experience and make it easier for businesses to build long-lasting bonds with customers. As the updates roll out service providers, brands and businesses have started realizing the power of building strong conversational experiences. The latest addition to the series of well thought of and cautiously introduced updates is the introduction of the Custom chat plug-in.
Be it an accomplished brand, a well-known business, a role model, teen idol or the world’s biggest superstar, there’s one thing they all have in common and i.e to increase and multiply profits. Initially, it took years of hard work to achieve that fame and popularity but things have gotten simpler today. Guess how they do it now? Through social media. Entities are now capable of offering more access than they did earlier to their fans. This is nothing but a mode of marketing a product using their name and popularity. With social media being one of the most widely used outlets today, everyone from popular shoe brands to celebrities with massive fan following has all hopped in. Simultaneously, each of these separate trendsetters has also realized that there’s only one method that can lead to an increased customer engagement on all social media platforms and that is a messenger bot.
Content marketing is responsible to connect and engage with your customers and prospects. It’s a strategic marketing approach widely used by most brands. But how do you break through the existing content clutter and stimulate the desired engagement?
If you think that relying on plain and simple content is going attract customer’s attention and increase your conversion rate – think again!
Would you like to understand what customers really want and how to give it to them? Then start conversations! Conversational marketing is the latest buzzword in marketing.
Conversational marketing is a unique and emerging marketing methodology through which brands use one-to-one conversations that are personalized in order to learn and remember customer interests through automated technology.
In short, conversational marketing is a distinctive interaction of ‘You tell me and I’ll listen’ instead of I’ll tell you and you listen’.
Marketing in the 2000s was dominated by search engine marketing and optimization (SEM and SEO). The early 2010s saw the rise of Facebook and social media marketing. Most recently, we’ve seen mobile marketing rise and plateau as users have stopped downloading new apps. Now, we are entering the era of messaging and chatbots.
What is a “chatbot,” you ask? Chatbots are computer programs that carry out conversations with people using a lightweight messaging app UI, language-based rules, or artificial intelligence. Chatbots converse with users using natural language (either voice or text) rather than traditional website or app user interfaces.
By Sohan Maheshwar
Lead Developer Relations | gupshup.io
Oct 10, 2017
I recently watched the horror movie ‘It’ in the theater (side note: It is one of the better recent Stephen King adaptations). I booked my ticket on BookMyShow and was pleasantly surprised to receive my ticket via Whatsapp. The ticket was an automated message from a number ‘named’ BookMyShow and included the QR code as well.