Realising the Power of Omni-Channel Messaging for the Travel Industry

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By Brinelle Kadam

Corporate Marketing | gupshup.io

June 13, 2017

The Internet has disrupted how travelers research and pay for trips. The modern traveler is hyper connected and is aware of what information to look for and where. You would rarely notice the modern traveler walk into a travel agency. They simply reach for their mobiles just at the thought of their next travel, be it for leisure or business. A recent study found that:

  • 37.4% of Indian travelers prefer online transactions over cash
  • More than half (57.9%) of travel bookings are now done online
  • Mobile travel sales in India are on a high; and are further expected to rise at 67.1% CAGR from 2017 to 2020

If the modern traveler is so inclined to look for information on his mobile, is your travel business present across all channels of customer communication and interaction?

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Everything you need to know about chatbots on Viber

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By Shreyans Parshwakirti

Developer evangelist | gupshup.io

June 7, 2017

As more and more businesses are looking to join the chatbot bandwagon to grow their reach and improve customer engagement, the real question still remains, “which messaging channel should we choose?”. Although there are many factors that influence this decision, one of them is the number of users on that messaging channel. One such messaging channel with almost 900 million registered users is Viber, providing a great opportunity for businesses to have greater reach to the customers.

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Twitter opens Direct Messages for Automated Experiences

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By Sohan Maheshwar

Lead Developer Relations | gupshup.io

May 24, 2017

Earlier this month, Twitter opened up access to Direct Message (DM) APIs to enable brands and businesses to engage with their audience with rich and engaging experiences. These interactions will be powered by chatbots and can be used for customer service, marketing, subscriptions and other engagement programs.

Twitter is one of the most popular social media platforms in the world with over 300M monthly active users. It is also a platform that brands across the world use to solve customer queries, push out content and give real-time updates. Thus it’s no surprise that Twitter is now leveraging the power of bots

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Five tips for designing a good voice bot

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By Shreyans Parshwakirti

Developer evangelist | gupshup.io

May 17, 2017

 

With lots of development in the bot ecosystem since 2016 , 2017 is considered to be the year of voice assistants(bots). CES 2017 was all about voice assistants.

Few big players in the voice bot landscape are:

  • Google – Google Assistant
  • Amazon – Amazon Alexa
  • Microsoft – Cortana
  • Apple – Siri

Almost all of them have opened their platform for developers to develop voice bots. Check out this blog which talks about developing a voice bot on Google home

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Omni-channel Messaging APIs are changing the way businesses communicate

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By Renisha Rowe

Head – Product Marketing, Management & Strategy | gupshup.io

May 2, 2017

Mobile has emerged as the leading channel that customers use to engage with businesses. The trend observed among customers using mobiles is that they exhibit an Omni-channel Messaging behaviour which means, being connected to multiple messaging media like SMS, email, voice and apps like Facebook Messenger and Whatsapp. They also expect personalised content across channels for an enhanced experience. These changing trends make it is essential for businesses to go where the customers are and grab their attention.

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F8 updates for Bots

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By Shreyans Parshwakirti

Developer evangelist | gupshup.io

April 25, 2017

In 2016, Facebook opened up their messenger platform to developers and businesses to develop bots. Since then the messenger platform has come a long way with various updates which saw them bringing in templates, quick replies, persistent menus, webviews, messenger extensions, payments etc. This has helped developers continuously improve the experience of their bots. We have seen bots being developed for various use cases like Raising Awareness, Customer acquisition, Customer service, e-Commerce, Financial services etc.

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How chatbots can disrupt the Banking and Finance sector

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By Sohan Maheshwar

Lead Developer Relations | gupshup.io

April 18, 2017

Few years ago, at their 360 Summit, Gartner predicted that by 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human. This prediction may have seemed audacious at the time but certainly looks to be true as companies are jumping on the chatbot bandwagon. The rush to adopt this new paradigm isn’t without cause though. Conversational interfaces, often combined with intelligent backends, are slowly transforming the fundamental way we use computers and software. Soon, every service delivered today via. website or app will be delivered via. bots. Every brand, business and startup will need to build bots. For brands, literally, every customer touch-point will now be enabled via. bots.

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InterBot: one giant step for botkind

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By Beerud Sheth

Founder & CEO | gupshup.io

April 13, 2017

Almost all the discussion around bots to date has focused on bot-to-human interactions: how bots interact with humans; conversational interfaces; human search and discovery; engagement metrics; spam controls, etc. However, there is a potentially bigger aspect of the bot phenomenon that hasn’t been much discussed or explored: bot-to-bot interactions.

Sounds like sci-fi, right? But bots communicating with each other can enable amazing possibilities. Here are a few of them:

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Will RCS change the world of mobile messaging?

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By Ravi Sundararajan

Chief Operating Officer | gupshup.io

Mar 29, 2017

Today, users want to do more with their messages than just “text”. The rich messaging features of messaging services like WhatsApp, WeChat etc. are the reason why these apps are enjoying unparalleled global adoption. However, text messaging that is widely used by all users, especially in emerging markets, has so far had limited functionality. RCS is part of the new Advanced Messaging standard designed to greatly improve messaging functionality that comes installed on phones by default. Along with text messages, RCS will also allow for higher quality picture messaging up to 10MB in size, group chats, location sharing, and even video calls by default. The service also appears to support read receipts and typing indicators that you’re probably already familiar with from other services.

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