How will messaging apps impact marketing trends in 2018

Capturing customers

Sohan

Abhishek Munian

Product Marketing | gupshup.io

Feb 06, 2018

Digital assistants like Alexa, Google home and echo are increasingly becoming popular with consumers. Virtual assistants are aiding customers with day-to-day tasks like maintaining to-do lists, setting reminders and getting daily news updates amongst a plethora of other tasks.

Seasoned brand marketers have started taking notice of the power of conversations to drive marketing activities even though it’s just the early days of messenger marketing Facebook Messenger once a distant second to WeChat has advanced its messaging features while serving a global community. According to Facebook, 20 million out of the 70 million brands/pages are actively responding to consumer messages.

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Smart Messaging is essential for customer engagement

Capturing customers

Beerud

By Brinelle Kadam

Corporate Marketing | gupshup.io

Jan 30, 2018

Businesses today are leveraging technology to connect with customers and accelerate responses. The best way to reach your customers is through mobile, and mobile itself is evolving into a thriving ecosystem with a multitude of channels and apps becoming accessible and relevant to consumers on their mobile devices. With over 1 Billion active users each on WhatsApp and Facebook Messenger, it’s clear that consumers love data messaging apps. Not just for personal communications, but for business communications as well. A 2016 Nielsen research study says 53% of consumers say they are more likely to shop with a business they can message.

So marketers, doesn’t this mobile messaging trend open up an opportunity to grow your business?

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Building bots is for everyone!

Sohan

Abhishek Munian

Product Marketing | gupshup.io

Jan 17, 2018

2017 proved to be a year dominated by messaging apps. The four biggest messaging apps surpassed all other apps in terms of terms of usage and popularity.  Messaging has evolved from being a medium to connect people to a platform that’s helping hundreds and thousands of businesses from around the world carry out transactions, provide support and connect with their customers. While there are plenty of bot building platforms out in the market, the processes required to set up a fully functional bot might get a little overwhelming.  At Gupshup, we truly believe that Bot building should be accessible to everyone, even non-coders hence we launched the Flow Bot Builder with exactly the same intention

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2017 had been a scintillating year at Gupshup

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By Shreyans Parshwakirti

Developer Evangelist | gupshup.io

Jan 4, 2018

2017 had been a great year for chatbots. Facebook added new features, Twitter opened up access to Direct Message (DM) APIs, WhatsApp started testing its platform through verified Business accounts. All this coupled with the biggest brands and businesses creating chatbots to handle use cases including but not limited to customer service, marketing, subscriptions and a variety of engagement activities.

While the chatbot industry grew by leaps and bounds Gupshup as a chatbot development platform kept up with the trend. In 2017, we made significant  improvements to our platform, let’s quickly glance at a few of them

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Using conversational experience to drive sales and engagement

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Sohan

Abhishek Munian

Product Marketing | gupshup.io

Dec 12, 2017

The era of conversational experiences has arrived. The traditional means of marketing enshrined by the Yell and Sell methodology have ceased to leave a long-lasting impact. Customers of today want more than just being bombarded by promotional advertising; they want to be reached out personally.  They value the time taken by brands to address to them one on one. For businesses, conversational experiences provide a wide variety of advantages over the traditional means of marketing

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The messenger custom Chat plug-in on Open Beta

Sohan

Abhishek Munian

Product Marketing | gupshup.io

Dec 05, 2017

Ever since Mark Zuckerburg announced chatbots at Facebook’s annual dev conference at f8 well over a year ago, the tech giant has been aggressively rolling out updates to optimize the bot experience and make it easier for businesses to build long-lasting bonds with customers.  As the updates roll out service providers, brands and businesses have started realizing the power of building strong conversational experiences.  The latest addition to the series of well thought of and cautiously introduced updates is the introduction of the Custom chat plug-in.

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The bot boom: How chatbots can make you money

Be it an accomplished brand, a well-known business, a role model, teen idol or the world’s biggest superstar, there’s one thing they all have in common and i.e to increase and multiply profits. Initially, it took years of hard work to achieve that fame and popularity but things have gotten simpler today. Guess how they do it now? Through social media. Entities are now capable of offering more access than they did earlier to their fans. This is nothing but a mode of marketing a product using their name and popularity. With social media being one of the most widely used outlets today, everyone from popular shoe brands to celebrities with massive fan following has all hopped in. Simultaneously, each of these separate trendsetters has also realized that there’s only one method that can lead to an increased customer engagement on all social media platforms and that is a messenger bot.

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Good Reads

2017-11-14

As Chatbots Soar In Popularity, What Do Businesses Need To Consider When Adopting This Technology?

Chatbots are playing an increasingly important role in marketing and customer engagement, with more and more businesses exploring the use of this technology. Indeed, we are witnessing explosive growth in its popularity, with 80% of companies either already using chatbots or planning to implement their use within the next two years.

It’s no wonder that the chatbot market is seeing such an impressive growth in value (according to some reports, it will grow in value from $703 million to $3,172 million in 2021 – that’s a compound annual growth rate of 35.2% between 2016 and 2021!) because chatbot technology plays an important role for companies seeking to optimise their engagements with millennials, as they place a much greater value on technology in their interactions with brands than their older counterparts.

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Harness the treasure hidden in rich media content!

2017-11-14

Beerud

By Brinelle Kadam

Corporate Marketing | gupshup.io

Nov 14, 2017

Content marketing is responsible to connect and engage with your customers and prospects. It’s a strategic marketing approach widely used by most brands. But how do you break through the existing content clutter and stimulate the desired engagement?

If you think that relying on plain and simple content is going attract customer’s attention and increase your conversion rate – think again!

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Good reads

1 – The 3 Pillars of Conversational Marketing

By Mazdak Rezvani, CEO at Chatkit

Every day, the average person receives 88 emails. But that same person only sends 34. If your inbox looks anything like mine, there’s probably a steady stream of newsletters, discounts, and PR outreach emails that go unanswered. And with all that clutter, it’s hard to know who wants to have a meaningful conversation with you online and who just wants to spam. Instead of talking with you, these companies and individuals talk at you. That has to change.

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