Browse Category by Conversational Messaging
Conversational Messaging

Gupshup raises $100M from Tiger Global

By Beerud Sheth, Co-Founder and Chief Executive Officer | Gupshup

I’m excited to share that Gupshup raised a $100m funding round, led by Tiger Global Management. Click here to read the press release.  

I want to take this opportunity to share below a few personal thoughts about what this means for our vision, mission, customers, partners and employees. In other words, a little gupshup about Gupshup. (“gupshup” means chitchat in hindi). 

This funding will greatly accelerate our R&D efforts. Gupshup has a long history of innovation, of always pushing the limits of messaging. While some of the attempts may not have been commercially successful, we certainly uncovered something new every time. Some of our innovations and related activities over the past few years include an sms-based social network (twitter like sms-gupshup), reply-all group-sms, teamchat messaging app, thought-leadership on bots, earliest bot platform, multiple bot builder tools, interbot platform, launch partner with Facebook Messenger and Google Assistant, earliest global partner of WhatsApp, launch partner with Amazon .bot TLD, partnerships with handset OEMs, Gupshup IP (GIP) messaging channel, on-device AI software for message classification and visualization, conversational messaging on feature phone and more. These products include the earliest instance of combining intelligent automation with messaging APIs – what we now call conversational messaging. Some of these products were way ahead of their time, some required ecosystem changes that never happened, but a few have been breakout successes that are propelling our growth today. This spirit of innovation guides us as we continue to bring market leading solutions to our customers. 

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Conversational Messaging

How Conversational Messaging is driving Conversational Apps

A conversational app is one that uses conversational messaging to enable a customer to converse with a business seamlessly, across channels that they are comfortable with. The conversational app workflow takes the customer along an omnichannel journey that may start with a website, leading to an SMS, carry on, on a WhatsApp channel where a Whatsapp chatbot could guide the user to the culmination on a mobile app. The workflow could be a commerce workflow or a marketing workflow or a customer support workflow.

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Conversational Messaging

What is Conversational Messaging?

Why Conversational Messaging?

Businesses need to engage with their customers in real-time. Customer engagement drives revenues, customer satisfaction and market share growth. Therefore, businesses are always looking for better and newer ways to engage customers. Earlier engagement formats such as web and app were structured formats consisting of screens, tabs and buttons – they require humans to behave like computers; conversational messaging is natural, intuitive and conversational – it forces computers to behave like humans. In that sense, conversational messaging is the most advanced format for engagement.

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