A key evolution of the brand messaging strategy is that a consumer should be able to communicate with the brand as they do with their friends. Messaging is the key to that. Messaging apps like WhatsApp are the most widely used smartphone apps. It has over 2 billion monthly users worldwide and approx. 459 million active users in India.
Given the rise in Whatsapp for Business accounts around the world, the platform is enabling the creation of conversational experiences delivered via Whatsapp Chatbots. Whatsapp Chatbots allow conversations between brands and consumers through a familiar experience and allow the creation of meaningful experiences. As compared to chatbots on websites, WhatsApp chatbots can aid you in reaching consumers with significantly more flexibility and frequency. This is primarily due to the way most users operate on WhatsApp – they are perpetually active and available to reply most of the time.