Browse Author by Vimal Cherangattu
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How is Gupshup’s WhatsApp Customer Support Tool different from WhatsApp Business App?

Business leaders always need to keep an eye on new technologies to stay ahead of the curve and gain a competitive edge. When it comes to streamlining communications, and especially customer communications, few would argue against the popularity of WhatsApp. Almost everyone is already familiar with WhatsApp Messenger (the standard version). WhatsApp Business app certainly adds a few more features that make it an even better choice for organizations to use. 

Although there is a lot to like with WhatsApp Business app, it’s still not perfect. Custom solutions like Gupshup’s Customer Support Solution are built over WhatsApp Business API and is a plug and play solution. It can help you streamline your communications even further, gain a competitive advantage, and gain benefits beyond what WhatsApp Business can offer.

Here are some of the key differences between the two business communication solutions to help you make the right choice for what you need.

WhatsApp Business

WhatsApp Business key features include:

  • It’s best suited for small businesses with few customers
  • No consent from the end-user is required
  • Send broadcast for upto 256 users at a time, including scheduled automated replies
  • Create a business profile and description
  • No charges

Gupshup’s WhatsApp Customer Support Tool

Gupshup has been one of the earliest partners of WhatsApp since 2018 and over these years it has gathered a clear understanding of WhatsApp’s compliance requirements. Applying this knowledge along with the WhatsApp access, Gupshup has built this Customer Support Solution for medium and large enterprises who have a large customer base and face a lot of customer support queries daily. This is what the solution offers –

  • Capability for automation and scalability for larger businesses with more customers
  • No messaging limit
  • Multiple agents, Single business profile and number
  • Advanced statistics and analytics
  • WhatsApp-like mobile and web dashboard for agents
  • Free credits to try the tool
  • Create WhatsApp Business account (WaBa) in simple steps
  • Technical support and detailed help documentation

In short, Gupshup’s Customer Support Solution is better suited for medium and large businesses with a more substantial customer base. Get started

And if you have a developer in your org, try our Access API solution. Know more

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WhatsApp for Business App vs WhatsApp for Business API(WABA)

Beerud

By Adwit Sharma

Manager- Presales and New Solutions

Dec 30, 2019

WhatsApp as a platform has become a critical and inseparable part of our online lives.
Our constant need for faster, engaging and secure communication that is agnostic to distance between the communicating parties has pushed messaging services to the top of our Smartphone augmented lives.
WhatsApp is at the forefront of this revolution and not undeservedly so. WhatsApp has approached communication to be clutter-free, personal and easy to use. The ease of use has enabled that my 5-year-old nephew to send me voice notes and pictures of the stars he gets on his homework.
He still cannot read or write however is able to regularly broadcast his feelings to everyone he loves without ever sitting down to learn how to use this platform.
There are no advertisements, no constant inflow of ‘publisher content’ and the feeling of individual space (that was missing on Social Media).

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How Translation Bots Work

Machine translation is on the rise. Google Translate, as well as other automated translation solutions like Bing Microsoft Translator, Babel Fish, PROMT, ImTranslator, have significantly improved over the years. With the help of neural networks and deep learning, they are now capable of translating more languages with better accuracy.

One of the notable aspects of machine translation is the use of bots. What are they? How are they related to search engine bots? Know the answers to these questions and more in the following discussions. Continue Reading

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In the spotlight – Woebot

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Sohan

Abhishek Munian

Product Marketing | gupshup.io

June 28, 2018

In this week’s blog, we thought of drawing your attention to a chatbot that does an excellent job at utilizing all the chatbot functionalities provided by Facebook while also being true to its roots Continue Reading

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5 Google assistant commands we love

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Sohan

Abhishek Munian

Product Marketing | gupshup.io

June 19, 2018

 

From chatting to conversing, the natural progression of assistants ‘sounds’ good

“Hey Google, how does the traffic look today”

“The roads are empty today you should reach for work earlier than usual”

This has become a common practice for households all across the world. Voice powered assistants have ‘quietly’ integrated with our lives. The world of voice-powered assistants are dominated by the likes of Alexa by Amazon, Apple’s Siri and the one we will be covering in depth for this blog….the Google assistant colloquially called hey google.

After being the talk of the town for successive google i/o conferences, ok google has solidified as a service ubiquitous with voice-powered assistants.  Google assistants are empowering smart homes and automobiles with the power of voice. Continue Reading

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Learn how to organically grow users for your chatbots

how-to-make-sure-your-next-web-conference-isnt-a-complete-failure

Sohan

Abhishek Munian

Product Marketing | gupshup.io

June 06, 2018

If you’ve been wondering how some chatbots have grown exponentially with regards pooling in  Daily active users in the thousands, reach and popularity ….well you would be surprised to know that they concentrate their efforts into solidifying the basics instead of dabbling all available means for promotions.

Well, now that you know what to do you would still be asking yourself how?

Like always we’ve got you covered! Continue Reading

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How Brands are Using Chatbots for Customer Service & More

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By Digital Diva

Guest contributor

May 2, 2018

Customer interaction is the key to success for brands. Whether it’s to drive sales, handle customer service issues, or foster and continue a relationship, two-way communication is critical. As these interactions occur, companies must do everything they can to collect and analyze useful data that delivers a problem-solving result, and artificial intelligence (AI) is beginning to play an increasingly important role in this equation.

As AI solidifies its position as a cornerstone of innovation for businesses, it continues to evolve and adapt. AI is already improving our interaction with technology through different forms of machine learning that recognize patterns in data to predict future outcomes. It also has the capability to better understand the massive amounts of data and information that businesses search for and apply those predictions to automated tasks. One way that companies are applying this shift in technology and data processing is through chatbots. Continue Reading

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7 Ways We Use AI without Even Knowing It

Beerud

By Beerud Sheth

Founder & CEO | gupshup.io

May 2, 2018

The rapid evolution of artificial intelligence (AI) has spiked anxiety within the general public. It’s understandable, as we are watching major corporations hand jobs off to robots while we see viral videos of robot dogs opening doors, foreshadowing the final conflict between man and machine.

But the reality is AI is already a part of our daily lives, and in such a way that it’s unlikely people would dream of giving up any of AI’s convenience. Artificial intelligence has, for example, saved you from an embarrassing typo; and it’s probably shaved a year off your timeframe to retirement. There’s so much more!

With that, here are seven ways AI is already helping you in ways you probably didn’t even know: Continue Reading

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Leveraging Conversational Interface to boost sales

Conversational selling

Vimal

Vimal Cherangattu

Manager – Product Marketing | gupshup.io

Apr 24, 2018

 

Imagine this

You need to buy a diaper for your baby and you have no clue what brand, what make or quality? A diaper consultant reaches out to you. She attentively notes your requirements, carries out a feasibility study, checks price-fit and recommends a diaper you should go for. She processes your order and ensures delivery. And all of this under 30 minutes, impressive right?

Now imagine this- you own this diaper consultancy firm. How much do you think per conversion cost would be? Darn high!!! Continue Reading

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Our best blogs…

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Sohan

Abhishek Munian

Product Marketing | gupshup.io

Apr 17, 2018

Hey, there champ!

For this week’s blog, we thought of taking you down the memory lane

We’ve rounded the best blogs for your reading pleasure….Dig in!

With the rise of  “conversational experiences,” just about every business function—from marketing to commerce to support—must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with paying customers. Each of us soon will be experiencing this as a target, if we aren’t already. Read more Continue Reading