Imagine this

You need to buy a diaper for your baby and you have no clue what brand, what make or quality? A diaper consultant reaches out to you. She attentively notes your requirements, carries out a feasibility study, checks price-fit and recommends a diaper you should go for. She processes your order and ensures delivery. And all of this under 30 minutes, impressive right?

Now imagine this- you own this diaper consultancy firm. How much do you think per conversion cost would be? Darn high!!! Continue Reading

Hey, there champ!

For this week’s blog, we thought of taking you down the memory lane

We’ve rounded the best blogs for your reading pleasure….Dig in!

With the rise of  “conversational experiences,” just about every business function—from marketing to commerce to support—must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with paying customers. Each of us soon will be experiencing this as a target, if we aren’t already. Read more Continue Reading

Statistical models in sports and marketing attribution have a lot in common. Both are technologies that improve forecast accuracy.

Marketers make huge strides in improving their lead and demand generation program when they can better predict how many leads they’ll generate and which ones will close.

The benefits include reducing the cost per lead, marketers make better bets with their time and money, generating quality leads.

In this post, we’ll report industry patterns around lead generation and discuss how marketing attribution improves the effectiveness of money spent in generating and qualifying leads. Continue Reading