By Brinelle Kadam

Corporate Marketing | gupshup.io

Jan 30, 2018

Businesses today are leveraging technology to connect with customers and accelerate responses. The best way to reach your customers is through mobile, and mobile itself is evolving into a thriving ecosystem with a multitude of channels and apps becoming accessible and relevant to consumers on their mobile devices. With over 1 Billion active users each on WhatsApp and Facebook Messenger, it’s clear that consumers love data messaging apps. Not just for personal communications, but for business communications as well. A 2016 Nielsen research study says 53% of consumers say they are more likely to shop with a business they can message.

So marketers, doesn’t this mobile messaging trend open up an opportunity to grow your business?

2017 proved to be a year dominated by messaging apps. The four biggest messaging apps surpassed all other apps in terms of terms of usage and popularity.  Messaging has evolved from being a medium to connect people to a platform that’s helping hundreds and thousands of businesses from around the world carry out transactions, provide support and connect with their customers. While there are plenty of bot building platforms out in the market, the processes required to set up a fully functional bot might get a little overwhelming.  At Gupshup, we truly believe that Bot building should be accessible to everyone, even non-coders hence we launched the Flow Bot Builder with exactly the same intention

2017 had been a great year for chatbots. Facebook added new features, Twitter opened up access to Direct Message (DM) APIs, WhatsApp started testing its platform through verified Business accounts. All this coupled with the biggest brands and businesses creating chatbots to handle use cases including but not limited to customer service, marketing, subscriptions and a variety of engagement activities.

While the chatbot industry grew by leaps and bounds Gupshup as a chatbot development platform kept up with the trend. In 2017, we made significant  improvements to our platform, let’s quickly glance at a few of them