Browse Month by July 2017

Measure your marketing campaigns using Link Tracking

00 Link Tracking cover photo


By Brinelle Kadam

Corporate Marketing |

July 18, 2017

There’s no denying the benefits of the all-pervasive SMS. There are numerous examples of brands successfully using SMS as a medium of communication for their marketing campaigns. Apart from being a great customer acquisition tool, it is also the best medium to deliver personalised messages. But connecting to your opt-in customers or prospects via. an SMS is only half the battle won.

Here’s an optimal way to derive valuable customer analysis from your SMS campaign and increase your marketing ROI. Continue Reading


UX patterns commonly found in bots



By Vinay Narayanan

Senior Product Manager |

July 11, 2017

With the increased adoption & growth of the conversational chat interface, bot makers are building experiences where users don’t have to be conscious that they’re talking to a bot. Bots are designed to execute commands and get the job done without necessarily behaving like a rigid or structured software program. The focus has shifted to create user experiences that are engaging and fun. As the devil lies in the details, let’s dive into some common user experience designs found in bots today. Continue Reading


5 bots to check out



By Shreyans Parshwakirti

Developer Evangelist |

July 4, 2017


Chatbots are on the rise – this is being said by everyone who is associated with the bot ecosystem. Well, they might be right because chatbots have the potential and have shown promises of solving different problems with ease. If numbers are an indication of success there are 100k unique chatbots solely on Facebook Messenger within a year and chatbots like Swelly has 3M+ users on them. These numbers increase if we count other major platforms like Slack, Viber, MS teams etc.

Staying in sync with the hype, Gupshup has developed some amazing bots for various clients. Here’s a look at a few popular ones from the long list Continue Reading