
By Ravi Sundararajan
Chief Operating Officer | gupshup.io
Mar 29, 2017
Today, users want to do more with their messages than just “text”. The rich messaging features of messaging services like WhatsApp, WeChat etc. are the reason why these apps are enjoying unparalleled global adoption. However, text messaging that is widely used by all users, especially in emerging markets, has so far had limited functionality. RCS is part of the new Advanced Messaging standard designed to greatly improve messaging functionality that comes installed on phones by default. Along with text messages, RCS will also allow for higher quality picture messaging up to 10MB in size, group chats, location sharing, and even video calls by default. The service also appears to support read receipts and typing indicators that you’re probably already familiar with from other services. Continue Reading