As the bot ecosystem phases into being widely acceptable and known, the masses still seem to be unaware of the application of chatbots to simplify daily transactions and provide easy business solutions. Small scale business owners and entrepreneurs are curious to experiment with and integrate chatbots into their business models with the anticipation of reaching out to their preferred target audience. We at Gupshup host dozens of meetup all across the country. At these meetups, our endeavor is to throw light on the topics that may be slightly tricky to comprehend from the point of view of a non-developer.

The future is mobile. Internet traffic is now coming more from mobile devices than desktops. 56% of traffic online comes from a mobile device. If you’re not catering your content, ads and online experience to a mobile user, then you are missing a massive opportunity. Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. 71% of marketers believe mobile marketing is core to their business.