Chatbots have slowly started becoming mainstream. They have become more adaptable and a plethora of brands and businesses have started showing faith in their application. As the ecosystem evolves, one of the key pioneers of this space, Facebook, has started rolling out new features to make chatbots even more powerful.. Gupshup has always stayed aligned with facebook’s features and has now launched serverless web views. This feature enables chatbots to capture multiple user data through forms.
We at Gupshup are happy to announce our partnership with Google to bring voice-activated actions on Google Home. Google Home is a voice-activated speaker powered by the Google Assistant that can play music, activate smart devices, give you the latest traffic updates, and also answer certain questions.
In the tech industry, 2016 can easily be described as the year of the chatbot. The popularity of chatbots has surged in the last few months as businesses have quickly adopted this paradigm. With users spending a majority of their time on messaging apps, chatbots provide an instant, non-intrusive and effective way for businesses to connect with their users.
Bots are programs that interact through messaging. The reason why they are becoming popular today is because messaging is huge. Statistics show that Smartphone usage is decreasing in terms of the number of apps people use on a daily basis. People have reached an app fatigue. On the other hand, the usage of messaging apps has been on a rise. Basically, users have favored messaging as a medium and bots are just a mechanism for programs to get on to that medium and interact with users.
It is clear by now that bots represent a major paradigm shift. Every brand and business will soon need to build bots. As developers and businesses start building bots, a lot of tools and platforms are emerging to make bot building easier. Not all bot platforms are equal.
Smooch.io is a platform that enables communication between a business and its customers. Smooch allows businesses to get distribution across channels and talk to customers over social messaging apps, SMS, web etc without additional development time.
While many of the early bots have been simple bots with limited capabilities, we’re now starting to see advanced bots emerging.
By advanced bots, we mean bots focused on business-critical use-cases with rich features and functionality along with a large-scale user-base. These bots have carefully crafted conversational interfaces. They use natural language capabilities to enable unstructured user queries. They are well scripted with a consistent personality and tone of voice. They enable real mission-critical use-cases. And they’re designed to scale for a global audience.
Conversation is the new user interface and conversations form the basis of all chatbot interactions. That is why we’ve launched a graphical tool to help you build conversation-based bots on the Gupshup platform. This product enables you to create fully functional chatbots and publish them to Facebook Messenger in few minutes. And the best part? You don’t need any coding skills to build one.
Chatbots are no longer a novelty. They have been around for quite some time and have become an integral part of our lives. Brands have started experimenting and implementing services through chatbots. On the other hand, the consumers have started interacting with chatbots more than apps. As the ecosystem evolves, brands would need to develop chatbots with clever capabilities that guarantee customer retention. Chatbots would need to be more ‘human like’ and not just throw dull and monotonous replies to the user. This is where AI (Artificial Intelligence) and NLP (Natural Language Processing) come into the picture.
Every once in a while we stumble upon solutions that enhance user accessibility. Keeping the trend alive, over the past few weeks we introduced a multitude of changes, tweaks and enhancements to our portal. Listed below are a few highlights. Login right away to find out more.