As the bot ecosystem phases into being widely acceptable and known, the masses still seem to be unaware of the application of chatbots to simplify daily transactions and provide easy business solutions. Small scale business owners and entrepreneurs are curious to experiment with and integrate chatbots into their business models with the anticipation of reaching out to their preferred target audience. We at Gupshup host dozens of meetup all across the country. At these meetups, our endeavor is to throw light on the topics that may be slightly tricky to comprehend from the point of view of a non-developer.
The future is mobile. Internet traffic is now coming more from mobile devices than desktops. 56% of traffic online comes from a mobile device. If you’re not catering your content, ads and online experience to a mobile user, then you are missing a massive opportunity. Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. 71% of marketers believe mobile marketing is core to their business.
We are witnessing the bot industry grow in leaps and bounds with new bots being created every day. New platforms/tools are emerging to help bot developers in prototyping, designing and developing bots. All these tools are making the bot development process very easy for developers but guess what? There is still one area which takes a considerable amount of time and effort – testing of the bot.
Chatbots have slowly started becoming mainstream. They have become more adaptable and a plethora of brands and businesses have started showing faith in their application. As the ecosystem evolves, one of the key pioneers of this space, Facebook, has started rolling out new features to make chatbots even more powerful.. Gupshup has always stayed aligned with facebook’s features and has now launched serverless web views. This feature enables chatbots to capture multiple user data through forms.
We at Gupshup are happy to announce our partnership with Google to bring voice-activated actions on Google Home. Google Home is a voice-activated speaker powered by the Google Assistant that can play music, activate smart devices, give you the latest traffic updates, and also answer certain questions.
In the tech industry, 2016 can easily be described as the year of the chatbot. The popularity of chatbots has surged in the last few months as businesses have quickly adopted this paradigm. With users spending a majority of their time on messaging apps, chatbots provide an instant, non-intrusive and effective way for businesses to connect with their users.
Bots are programs that interact through messaging. The reason why they are becoming popular today is because messaging is huge. Statistics show that Smartphone usage is decreasing in terms of the number of apps people use on a daily basis. People have reached an app fatigue. On the other hand, the usage of messaging apps has been on a rise. Basically, users have favored messaging as a medium and bots are just a mechanism for programs to get on to that medium and interact with users.
It is clear by now that bots represent a major paradigm shift. Every brand and business will soon need to build bots. As developers and businesses start building bots, a lot of tools and platforms are emerging to make bot building easier. Not all bot platforms are equal.
Smooch.io is a platform that enables communication between a business and its customers. Smooch allows businesses to get distribution across channels and talk to customers over social messaging apps, SMS, web etc without additional development time.
While many of the early bots have been simple bots with limited capabilities, we’re now starting to see advanced bots emerging.
By advanced bots, we mean bots focused on business-critical use-cases with rich features and functionality along with a large-scale user-base. These bots have carefully crafted conversational interfaces. They use natural language capabilities to enable unstructured user queries. They are well scripted with a consistent personality and tone of voice. They enable real mission-critical use-cases. And they’re designed to scale for a global audience.