Omni-channel Messaging APIs are changing the way businesses communicate

Omni-channel Messaging introductory pic

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By Renisha Rowe

Head – Product Marketing, Management & Strategy | gupshup.io

May 2, 2017

Mobile has emerged as the leading channel that customers use to engage with businesses. The trend observed among customers using mobiles is that they exhibit an Omni-channel Messaging behaviour which means, being connected to multiple messaging media like SMS, email, voice and apps like Facebook Messenger and Whatsapp. They also expect personalised content across channels for an enhanced experience. These changing trends make it is essential for businesses to go where the customers are and grab their attention.

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F8 updates for Bots

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By Shreyans Parshwakirti

Developer evangelist | gupshup.io

April 25, 2017

In 2016, Facebook opened up their messenger platform to developers and businesses to develop bots. Since then the messenger platform has come a long way with various updates which saw them bringing in templates, quick replies, persistent menus, webviews, messenger extensions, payments etc. This has helped developers continuously improve the experience of their bots. We have seen bots being developed for various use cases like Raising Awareness, Customer acquisition, Customer service, e-Commerce, Financial services etc.

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How chatbots can disrupt the Banking and Finance sector

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By Sohan Maheshwar

Lead Developer Relations | gupshup.io

April 18, 2017

Few years ago, at their 360 Summit, Gartner predicted that by 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human. This prediction may have seemed audacious at the time but certainly looks to be true as companies are jumping on the chatbot bandwagon. The rush to adopt this new paradigm isn’t without cause though. Conversational interfaces, often combined with intelligent backends, are slowly transforming the fundamental way we use computers and software. Soon, every service delivered today via. website or app will be delivered via. bots. Every brand, business and startup will need to build bots. For brands, literally, every customer touch-point will now be enabled via. bots.

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InterBot: one giant step for botkind

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By Beerud Sheth

Founder & CEO | gupshup.io

April 13, 2017

Almost all the discussion around bots to date has focused on bot-to-human interactions: how bots interact with humans; conversational interfaces; human search and discovery; engagement metrics; spam controls, etc. However, there is a potentially bigger aspect of the bot phenomenon that hasn’t been much discussed or explored: bot-to-bot interactions.

Sounds like sci-fi, right? But bots communicating with each other can enable amazing possibilities. Here are a few of them:

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Will RCS change the world of mobile messaging?

RCS Blog cover picture

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By Ravi Sundararajan

Chief Operating Officer | gupshup.io

Mar 29, 2017

Today, users want to do more with their messages than just “text”. The rich messaging features of messaging services like WhatsApp, WeChat etc. are the reason why these apps are enjoying unparalleled global adoption. However, text messaging that is widely used by all users, especially in emerging markets, has so far had limited functionality. RCS is part of the new Advanced Messaging standard designed to greatly improve messaging functionality that comes installed on phones by default. Along with text messages, RCS will also allow for higher quality picture messaging up to 10MB in size, group chats, location sharing, and even video calls by default. The service also appears to support read receipts and typing indicators that you’re probably already familiar with from other services.

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Gupshup at MWC17

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Abhishek Munian

Product Marketing | gupshup.io

Mar 08, 2016

2017 was the year of the bots at MWC. While traditionally, MWC has always featured companies facilitating innovations for faster connectivity and service providers, this year, chatbots and AI stole the show. The bot rage has clearly sparked the interest of the biggest brands and businesses. An interesting pattern emerged at this year’s MWC, contrary to last year only a handful of app developing companies were seen at the conference, while most of the developer centric audience showed interest in emerging technologies powered by AI.

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The Opportunities of Digitized Payments

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Afreen Jawed

Pre-Sales and Corporate Marketing | gupshup.io

Feb 8, 2017

Over the last 50 years, the rapid proliferation of electronic payments—in particular credit, debit and prepaid cards—has changed how consumers pay for goods and services, how merchants manage their businesses, and how governments make and collect all sorts of payments. India is set for a digital payment revolution and the overall payments landscape of the country is up for a complete overhaul. The payments landscape in India is at a point of inflection with growing acceptance infrastructure and consumer adoption of digital payments. Continued government initiatives to drive e-payments, including fiscal incentives for consumers and merchants to switch from cash, efforts to bolster financial inclusion, and a focus on innovation are necessary to drive change. The digital payments industry in India are expected to hit $500 billion by 2020, contributing 15 per cent to the country’s GDP, according to the latest ‘Digital Payments 2020’ report by Google and Boston Consulting Group (BCG).

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Everything you need to know to get started with chatbots

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Abhishek Munian

Product Marketing | gupshup.io

Jan 15, 2016

As the bot ecosystem phases into being widely acceptable and known, the masses still seem to be unaware of the application of chatbots to simplify daily transactions and provide easy business solutions. Small scale business owners and entrepreneurs are curious to experiment with and integrate chatbots into their business models with the anticipation of reaching out to their preferred target audience. We at Gupshup host dozens of meetup all across the country. At these meetups, our endeavor is to throw light on the topics that may be slightly tricky to comprehend from the point of view of a non-developer.

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Mobile Marketing Trends to look out for in 2017

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Afreen Jawed

Pre-Sales and Corporate Marketing | gupshup.io

Jan 10, 2017

The future is mobile. Internet traffic is now coming more from mobile devices than desktops. 56% of traffic online comes from a mobile device. If you’re not catering your content, ads and online experience to a mobile user, then you are missing a massive opportunity. Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. 71% of marketers believe mobile marketing is core to their business.

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