Using conversational experience to drive sales and engagement

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Sohan

Abhishek Munian

Product Marketing | gupshup.io

Dec 12, 2017

The era of conversational experiences has arrived. The traditional means of marketing enshrined by the Yell and Sell methodology have ceased to leave a long-lasting impact. Customers of today want more than just being bombarded by promotional advertising; they want to be reached out personally.  They value the time taken by brands to address to them one on one. For businesses, conversational experiences provide a wide variety of advantages over the traditional means of marketing

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The messenger custom Chat plug-in on Open Beta

Sohan

Abhishek Munian

Product Marketing | gupshup.io

Dec 05, 2017

Ever since Mark Zuckerburg announced chatbots at Facebook’s annual dev conference at f8 well over a year ago, the tech giant has been aggressively rolling out updates to optimize the bot experience and make it easier for businesses to build long-lasting bonds with customers.  As the updates roll out service providers, brands and businesses have started realizing the power of building strong conversational experiences.  The latest addition to the series of well thought of and cautiously introduced updates is the introduction of the Custom chat plug-in.

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