SMART strategies to tap into mobile consumer behavior

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By Brinelle Kadam

Corporate Marketing | gupshup.io

Sept 26, 2017

Globally, the penetration and frequent usage of smartphones is a rising phenomenon. But what is it that majority of the customers view, read and listen to on their mobiles? And how can businesses leverage this behavior?

The Deloitte Mobile Consumer Survey 2016 research report speaks of this behavior and we have analyzed opportunities that businesses should consider.

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Parametric codes, Send-to-Messenger button and other ways to drive users to your bots

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By Shreyans Parshwakirti

Developer Evangelist | gupshup.io

Sept 19, 2017

Bots are becoming more and more prominent with each passing day. Brands and businesses are inclining towards getting a bot developed for their use case. Some of the popular use cases include customer support, lead generation, product search, productivity and utility. There are more than 100k bots on Facebook Messenger alone. One of the major challenges for businesses is to drive users to their bot. Although there are different methods available, Facebook provides some unique ways to drive users to a bot. Let’s look at few of them.

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Engage your users with Facebook’s Customer Matching API

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By Sohan Maheshwar

Lead Developer Relations | gupshup.io

Sep 6, 2017

Facebook recently announced that they have over 100k bots and 100k developers working on Facebook Messenger. These impressive numbers are no doubt in part to Facebook’s commitment to listening to their developer base and improving their product constantly. Among the new features that they recently launched, their Customer Matching API went under the radar. But it is a feature that has the potential to bring in a lot of your existing users to your brand’s chatbot. This blog post will detail what the Customer Matching API is and how you can use it to engage your users.

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